Business Standard

RAYMOND WEIL unveils Classic - maestro Petite Seconde Or Rose

Image

Announcement Corporate

Like an orchestra conductor who leads into a symphony to the rhythm of his baton, RAYMOND WEIL reveals the notes of its 2012 musical score, bar by bar. The new maestro Petite Seconde Or Rose (maestro Small Seconds Pink Gold), the second crescendo in its emblematic collection, is written with elegance and pose on its musical staff. Presenting a striking yet charming contrast between a deep black dial and pink gold indexes and hands, this prestigious timepiece offers the amateur a new way of seeing the time.

Man, needing to master the changes surrounding him, invented the notion of time, which, whether as a basic property of the universe or the product of intellectual observation, has become increasingly precious. Through its horological instruments, RAYMOND WEIL is magnifying this richness and, at the same time, paying homage to it. Thus, each hour, each minute and each second become a matter for contemplation and interpretation.

 

The maestro Petite Seconde Or Rose, as its name indicates, features the seconds-hand, which is placed delicately in a small counter zone at 6 o’clock. Its refined simplicity contrasts with the Clou de Paris decor of the black galvanic dial. All around this dark-colored central area, the pink gold Roman numerals seem to emerge into the daylight and come to meet the hour and minute hands at regular intervals. The ensemble is housed in a sublime 39.5mm pink gold PVD case, resolutely guarding the precision of its time. The beating of its mechanical heart is clearly visible through its sapphire crystal case back. This infinitely elegant timepiece is mounted on brown, calfskin, alligator-style strap, embellished with saddle-stitching and an ardillon buckle, in the purest watchmaking tradition.

Timeless, classic, refined, the maestro Petite Seconde Or Rose interprets the codes of time with virtuosity, while still remaining loyal to the original score.

About RAYMOND WEIL:
The Swiss watch initiator of repute incepted back in 1976 the saga of three generations, who understood how to make their independence their greatest strength and initiated the high-end luxury Swiss watch brand in the middle of a watch industry crisis, then at that time. Creativity, watch making know-how, accessibility and above all, independence: through the years, the RAYMOND WEIL dynasty has been inventing and boldly reinventing itself every time, while still preserving the DNA of its original success, so far. Last year, the brand thus has combines 35 years of history and is celebrating its ruby anniversary with the world of luxury watch making. And, in all these 35 years and with the arrival of two successive generations, RAYMOND WEIL, has been able to evolve with the times. The evolution of its exquisite Product range with the introduction of new, more sophisticated, and high-end mechanical models, the reinforcement of the lower end collections and the broadening of the communication strategy, as well as the creation of the RW Club (the first club to be developed by a watch brand) are some of the Brand’s aspects for its journey of success, so far.

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: May 31 2012 | 7:17 PM IST

Explore News