Big Street bags super brand Pepsi for full train wrap, a spectacular innovation in India’s OOH Industry
RBNL’s BIG Street launches a Pepsi branded train on the Delhi Airport Metro Express. Flagged on March 30 on the same day as the much awaited Indo-Pak ICC World Cup match, this is a huge achievement for Big Street.
In their campaign aptly named ‘Change the Game’ Pepsi has especially designed the creatives for the ICC World Cup. The impact of this branding is hard hitting and extensive as it coves all the six coaches covering an area of approximately 4,900 sq feet. The branding covers both sides of this train as well as the doors , showcasing powerful images of eight famous cricketers – MS Dhoni, Virat Kohi, Robin Peterson. Tillakaratne Dilshan , Virender Sehwag, Suresh Raina and Harbhajan Singh.
This campaign which is running for at least a month, is the most effective and powerful way to make an impression on the TG. The impact of the full train wrap cannot be matched because it reaches out to a wide audience due to its powerful imagery and high frequency of visibility with the train running several times a day on the same route. This premium inventory of BIG Street reaches out to a captive traveler audience that has high opportunity to see and experience brands. It reaches out not only the highly-desired, hard-to-contact group of SEC A urban jet-setters but also connects with the upwardly mobile extensively travelled international travelers who appreciate and enjoy a premium experience.
DAME is a landmark achievement in Indian infrastructure being the first of its kind Airport Metro Express in the country. Designed on the lines of world class airport metros such as Heathrow, Hong Kong and Kuala Lumpur Airport Express systems, DAME launched its commercial operations on February 23rd enabling air travelers to zip to and fro from T 3 terminal at the Indira Gandhi International Airport to New Delhi Station, a distance of 23 kilometers, in just 18 minutes!
Consisting of 6 Stations - New Delhi, Shivaji Stadium, Dhaula Kuan, NH-8, IGI Airport and Dwarka, it is estimated that an average of 30,000 air travelers will use DAME every day and another 20,000 travelers will use it for traveling to work at the Airport and beyond. Given the comfort and convenience that DAME offers, more and more air travelers are expected to opt to utilize this service.
Big’s Street’s full train wrap therefore is the best way for brands to make an impact as has been proved by Pepsi choosing to make a big splash in the market through this compelling inventory of Big Street.
Commenting on BIG Street’s Pepsi branded train on DAME, Tarun Katial, CEO, RBNL said, “We are proud to launch this branded train in Delhi and we believe that the full train wrap provides a huge opportunity for brands to make a powerful statement to the TG. The impact is colossal and totally unparalleled. Today a full train wrap is one of the most novel and innovative ways of brand building.”
About Reliance Broadcast Network Ltd.
Reliance Broadcast Network Limited is a multi-media conglomerate with play across radio, television, out of home and live entertainment. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.
92.7 BIG FM – India’s largest FM Network with 45 stations, reaching over 3.57 crore Indians each week.
BIG CBS – A joint venture with CBS Studios International, USA’s No. 1 TV broadcaster which is launching 3 Channels, BIG CBS Prime, BIG CBS Love and BIG CBS Spark.
BIG STREET – In the business of acquiring marketing rights for premium inventory and also acquiring long term premium inventory, across India.
BIG LIVE – In the live entertainment business, the division develops, executes and markets Intellectual Properties, integrated across RBNL’s media platforms.
All these business verticals come together to offer a truly integrated solution to clients having built significant multi-media capabilities.
For more information, log on to: www.reliancebroadcast.com
