Red Digital to also manage adidas Cricket’s social media presence.
New media agency, Red Digital, today announced that they will be integrating Dream11.com’s unique graphical Fantasy Cricket Game with adidas Cricket’s Fanpage on Facebook. Red Digital is providing and executing the strategy of integrating social media with gaming to adidas’ in-house digital agency Isobar for deeper consumer engagement on the digital space.
Red Digital is helping Isobar manage adidas Cricket’s entire social media presence. This involves a number of exciting applications, content, contests and innovative activities to build fans and visibility on Facebook before the Cricket World Cup in 2011. The latest adidas cricket campaign that is currently on-air was first launched on adidascricket fan page with an invite going out to all its fans for an exclusive preview.
Harsh Jain, Founder and Managing Director, Red Digital, said, “We at Red Digital are delighted to have Adidas Cricket on board for our social media solution & services. The decision of integrating the world’s no. 1 Fantasy Cricket game with the world’s leading Cricket brand is part of our efforts to create a synergy between social networking and gaming for adidas Cricket, which will ensure an enriching and engaging experience for their fans.”
Speaking about this exclusive application, Tushar Goculdas, Director- Sales & Marketing, adidas India said, “We continue to seek unique and exciting ways to engage our consumers. Given the immense popularity of Facebook, we created the adidascricket fan page where our fans have access to exclusive content on adidas and our athletes Sachin, Sehwag and Raina. We have received a tremendous response and the new application ‘adidas Fantasy Cricket’ will only heighten the level of engagement.”
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Red Digital provides customized social media and gaming solutions on various platforms such as Facebook, Twitter, Flash, iPhone and Android. Facebook has more than 500 million users and collectively they spend more than 700 billion minutes per month on the site. Twitter now has over 145 million registered users with 90 million tweets each day. Social networking is taking up almost 22.7% of time spent on the web according to a recent report by Nielsen.
Get set to create and manage your ultimate cricket team on adidas fantasy cricket. Log on, invite your friends and be a part a dream that comes true in virtual reality. The game can be accessed using the following link: www.facebook.com/adidascricket.
About Adidas:
Established in 1996, adidas India Marketing Pvt. Ltd. is the Indian subsidiary of adidas-Group AG. Headquartered in Herzogenaurach, Germany, the adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around core segments. adidas products are marketed in more than 160 countries. In India, adidas products are available in more than 170 cities.
Being present over a decade in the country, adidas today has over 600 exclusive stores across the country. The current focus of the company is on building a strong supply chain and a group of franchisees that share the brand’s passion and vision.
About Red Digital:
Red Digital is a 360 degree digital ideation and services company which operates across new media platforms including social media, gaming, mobile/iphone and the traditional web. They presently work with multiple high profile clients including Adidas, Mumbai Indians, Ibibo, Pogo, Cartoon Network, Apollo and Dream11.com for whom they manage brand solutions, gaming, social commerce, ideation, online activation and social reputation management.
