Rediffusion – Y&R has augmented its planning team with two new senior appointments. Sumeer Mathur and Vikram Dhaliwal have joined the Mumbai offices of Rediffusion – Y&R as planning heads.
This is a homecoming for both of them, as they have been associated with Rediffusion – Y&R earlier. Vikram was a brand partner based out of Delhi working on one of the largest clients Airtel and Sleepwell, while Sumeer was a planner on the Colgate-Palmolive business in Mumbai.
Nisha Singhania, EVP, Rediffusion – Y&R, Mumbai, “Rediffusion has always been a staunch believer in the importance of planners in building brands. Having been a planner myself, I recognize the significant contribution the planning team makes to the effectiveness of any campaign. I’m delighted to be able to bring on board two experienced people like Sumeer and Vikram to lead their respective group of clients and help deliver campaigns that are strong on insight and consumer understanding. Here’s wishing them a great innings!”
Sumeer Mathur, Planning Head, Rediffusion – Y&R, “Rediffusion – Y&R has a heady mix of new age clients as well as traditional clients, it also has a team committed to building brands in a fresher, more robust manner which is not dictated by marketer classifications and industry norms. All in all it’s thrilling to be part of the agency.”
Vikram Dhaliwal, Planning Head, Rediffusion – Y&R, “In my fresh start at Rediffusion – Y&R, I want to further the agency agenda to build a new framework for looking at brands and consumers in this new age while constantly being part of a team doing great work backed by great thinking. I think everyone here is aligned to the course the agency wants to take and that is a fantastic culture to be part of.”
Sumeer joins after spending six years with Lowe, Mumbai where his responsibilities included being the regional planner on key Unilever brands like Clinic Plus, Clinic All Clear & Global Planner on Fair & Lovely.
While Vikram was Senior Planning Director at Bates, Delhi, heading the strategic planning function for the office including all new business initiatives. The key clients he worked with at Bates were various Dabur brands like Uveda and Gulabari, Hitachi, Artd’inox, iBibo etc.
About Rediffusion - Y&R
Rediffusion – Y&R is amongst of the top communications agencies in India, providing strategic, media and creative solutions to its clients. Rediffusion – Y&R is a dynamic, talented and enthusiastic agency of young professionals in India with offices in Mumbai, Delhi, Kolkata, Hyderabad, Bangalore and Chennai. Rediffusion – Y&R believes in offering comprehensive integrated marketing solutions across all disciplines to ensure engagement across the value chain of the brand. Rediffusion – Y&R has a symbiotic relationship with the international Y&R network. The agency works closely with their international partners on their proprietary tool, the Brand Asset Valuator (BAV) and also leads pitches for Y&R in other countries. The agency also works together with their Y&R colleagues from across the globe for many brand workshops conducted for their clients. Rediffusion – Y&R strongly believes in creating category-busting communication that becomes famous for itself. Not just campaigns but everlasting brand properties. And testimonies to this vision are the numerous awards from Cannes, D&AD, One Show, ECHO, Golden Montreux, and Davey Awards amongst others.
