Unique partnership deal to help businesses home in on new ways of working and living
A unique alliance between Regus and two of the world’s leading serviced apartment and corporate housing companies – Frasers Hospitality Pte Ltd and Oakwood Asia Pacific – will home in on the flexible needs of business travellers and expatriate staff.
The agreement between Regus, the world’s leading provider of innovative workplace solutions, and its new partners will give anyone overseas on a project or on secondment the flexibility to live and work when, where and how they want.
“By collaborating, we will be better able to help customers make the most of their time away, with quality accommodation from our partners combined with Regus’ work-ready workspaces and services that are best suited to their needs,” said Mr. Madhusudan Thakur, country head, Regus.
“The joint offering allows business people to remain productive and motivated even in an unfamiliar city or country.”
In practice, the partnership means Regus customers in India will be able to find accommodation in Fraser properties in Delhi or Oakwood serviced apartments in 10 cities including Mumbai, at preferential rates, close to a business centre and all its services.
Oakwood and Frasers preferred clients can join Regus Businessworld as gold members, giving them unlimited walk-in access to over 1,100 global business lounges and cafes with complimentary internet access. They also get discounted rates on other products, such as office space, meeting rooms, virtual office and business lounges.
“Our partnership with Regus is one that we feel has great synergy with our business,” said Peter Lucas, Vice President of Operations at Oakwood Asia Pacific. “We strive to provide trusted living solutions to our guests, as well as to add value constantly when they choose to stay with us.
“By extending Regus Businessworld gold membership to our guests, this is yet another ideal extension of the gold standard service that Oakwood delivers in all our premises.”
One of the partnership’s biggest benefits is that it opens the doors for customers to access three extensive and growing networks worldwide. Regus has the widest network of business centres in Asia and continues to expand rapidly. Oakwood Asia Pacific, a division of Oakwood Worldwide, is planning an additional 23 properties across Asia Pacific by 2014. Fraser, with 5,000 individual residences globally, is aiming to reach 10,600 by the end of 2012.
Joanne Ang, Group Direct of Sales and Marketing at Frasers, said: “As a premier, serviced residence company with more than 35 Gold Standard properties in key gateway cities around the world, we are happy to partner with Regus. With its wide distribution and extended network, we will be able to effectively reach out to a much larger target audience and we look forward to a mutually beneficial relationship. We believe that this is yet another way that Fraser can meet the unique needs of business travellers who look to us for relevant solutions to their multi-faceted lifestyles.”
The partnership comes at a fortuitous time for corporations that are re-thinking their global and mobile working strategies as they post more executives abroad to grasp business opportunities opening in recovering economies like those in Asia Pacific. Four out of 10 companies (39%) plan to increase their expat staff over the next five years, according to a survey of 418 senior executives by the Economist Intelligence Unit, sponsored by Regus.
“Regus is the business choice for mobile international workers because we know what they want and do our best to provide it, as this partnership shows,” added Mr. Madhusudan Thakur. “A more flexible approach to the way we work is essential if corporations are to meet the needs of a global, mobile workforce.”
About Regus
Regus is the world’s largest provider of workplace solutions, with products and services ranging from fully equipped offices to professional meeting rooms, business lounges and the world’s largest network of video communication studios. Regus enables people to work their way, whether it’s from home, on the road or from an office. Customers such as Google, GlaxoSmithKline, and Nokia join hundreds of thousands of growing small and medium businesses that benefit from outsourcing their office and workplace needs to Regus, allowing them to focus on their core activities.
Over 800,000 customers a day benefit from Regus facilities spread across a global footprint of 1,100 locations in 500 cities and 85 countries, which allow individuals and companies to work wherever, however and whenever they want to. Regus was founded in Brussels, Belgium in 1989, is headquartered in Luxembourg and listed on the London Stock Exchange. For more information please visit: www.regus.com or www.regus.presscentre.com.
About Frasers Hospitality Pte Ltd
Frasers Hospitality Pte Ltd, the hospitality arm of Frasers Centrepoint Limited, a wholly-owned subsidiary of Fraser and Neave, Limited, is a global serviced residence owner and management company with Gold-Standard residences across Europe, North Asia, Southeast Asia, Middle East and Australia.
Frasers Hospitality Pte Ltd commits to “meeting the unique needs of the executive travellers through continuous innovation”, and providing its customers with the space, family and community away from home. Conceived with the lifestyle preferences of today’s discerning extended stay executive travellers in mind, Frasers Hospitality Pte Ltd has three brand offerings – Fraser Suites, Fraser Place and Fraser Residence. A second brand, Modena, which targets the professional who spends the majority of his or her time travelling, was established under the Frasers Hospitality umbrella in July 2009. For more information on Frasers Hospitality Pte Ltd, please visit www.frasershospitality.com
About Oakwood
Oakwood Worldwide is a global leader and trusted provider of serviced apartments with nearly 15,000 operating apartments in the most desired locations throughout Asia, North America and Europe, with a further 4,000 currently under development. Oakwood offers a full spectrum of housing solutions to meet the varying needs of today's personal and business travellers delivering services to its guests with a high standard of quality, reliability and value. Oakwood’s focus and commitment to customer service makes them easy to conduct business with and fulfil temporary housing needs.
A division of Oakwood Worldwide, Oakwood Asia Pacific manages Asia's finest serviced apartments for business and leisure travellers in China, India, Japan, Korea and Thailand. An additional 23 properties are scheduled to open by 2014 in strategic locations across Asia Pacific. Oakwood Asia Pacific operates properties under the following brands: Oakwood Premier, Oakwood Residence, Oakwood Apartments, with Oakwood Premier Resorts and Oakwood Resorts next in line. For more information, please visit www.oakwood.com
