Rel Comm launches gas service on cell phones

Mumbai, November 1, 2006: In a move that would benefit the 2.6 crore customers of Reliance Communications (RCL) and strengthen its B2C mobile application suite, Reliance Mobile World (R World) introduces yet another mass market utility service - Gas Booking via the mobile phone . After Railways and Airline bookings, India Speed Post tracking, bill payment and mobile banking, cooking gas booking is being extended to the Reliance customers as another convenience on the go. To start with Hindustan Petroleum (HP) gas customers using Reliance Mobile World and SMS can make use of options like gas bookings, queries on on-mobile phones, real-time complaint registrations and many more. Currently, there are approximately 2.25 crore HP gas customers nationwide.

"This service, launched for HP customers now will be extended to Indian Oil Corporation and Bharat Petroleum customers in the next 30 days. It is a constant endeavour at Reliance Communications to expand our mobile application suite and this initiative is a step forward in providing an easy-to-use 'anytime, anywhere' B2C mobile application for the masses", said Mahesh Prasad, President "� Applications Services Group, RCL.

This service would enable an automated and robust Customer Relations Management (CRM) solution for the customers of Reliance Communications and Hindustan Petroleum on mobile phones. Requests received on Reliance Mobile World (R World) would be acknowledged and passed on a real- time basis to the nearest distributor for immediate fulfillment. No more wasted time at the premises of gas booking agencies or being put on hold when one calls the Gas agency. Reliance Mobile World hosts some of the largest B2C mobile applications like Railway and Airlines bookings, India Speed Post Tracking, utility bill payments and mobile banking to name a few.

The nationwide rollout of this service commenced with the commercial launch of service in Mumbai and Navi Mumbai, where Reliance Communications and HP have close to 20 lakh and 12 lakh customers respectively. Currently, the country has close to 9 crore LPG consumers and an average of 20 lakh gas bookings are made daily... Close to 75% of gas bookings are done by contacting the nearest distributor directly and 25% are done through automated Interactive Voice services. NEI Technologies, which provides the IVR Platform to the three largest LPG companies in the has played a leading role in facilitating this tie-up.

One has to just click on Reliance Mobile World>MoreServices>TravelNShop for a one-time registration with his Distributor code and consumer code. Once that is done, booking a cylinder is just a click away. The customer is also given a booking number, date and time. The other features in this application include leakage, non-delivery and mechanical complaints which can be accessed at the click of a button. The same features are also available on SMS wherein to register one has to SMS HP to 2626. In order to book the gas, one has to SMS HP for booking the gas. To complain about non-delivery, SMS HP to 2626. Each request via SMS and Reliance Mobile World is charged at Rs.3

About Reliance Mobile World (R World)

Reliance Mobile World has gained popularity as a one-stop-shop for entertainment, communication, gaming and m-commerce. Thanks to the wide range of applications it has endeared itself to users from all walks of life. Reliance Mobile World's applications include mobile TV, videos, cricket updates, music, ringtones, m-commerce, mobile mail, messaging, city and TV guides, railway reservations, banking, bill payment and examination results.

About Reliance Communications: Reliance Communications is India's foremost-integrated telecommunications company with over 28 million Indian and 500,000 global individual consumers. Reliance Communications corporate clientele includes 600 Indian and 250 multinational corporations, and - through subsidiary FLAG Telecom - over 200 global carriers.