Rel Comm premieres Ctrl+Alt+Del on Rel Mobile

Mumbai, December 22, 2006: Reliance Communications, today became the first telecom operator in the World to have premiered a movie on the mobile platform, with the premiere of world's first mobile movie 'Ctrl+Alt+Del' on Reliance Mobile World. The launch of Ctrl+Alt+Del, a 25 minute film specially produced for the mobile platform by Phonethics Mobile Media, can be accessed by millions of Reliance Mobile customers on the first day of its launch and is a significant path-breaking initiative in the global telecom space.

"The premiere of Ctrl+Alt+Del on Reliance Mobile marks another milestone whereby the Indian film industry has recognized the power of the mobile medium by releasing it on Reliance Mobile World", said Mahesh Prasad, President, Applications Solutions & Content Group, Reliance Communications. "Reliance continues to delight its mobile customers by bringing big screen content to mobile phones such as the recent introduction of TV serials like Mahabharata and Malgudi Days", he added.

Speaking on the occasion, Mr. Saurabh Gupta, CEO, Phonethics Mobile Media (P) Ltd. and Director of Ctrl+Alt+Del said, "Phonethics is in the advanced stages of developing a slew of new products for exclusive distribution over mobile phones in the growing Indian market. The company has a rich and diverse talent pool that combine to create the best of content. We look forward to surge ahead with the support of partners such as Reliance and Rahul Bose".

Releasing Ctrl-Alt-Del on Reliance Mobile World noted actor Rahul Bose, said "For the first time in world telecommunications history the customer has been offered two completely diverse offerings on single platform: mobile services and movies! I believe that the mobile phone is the next best medium for infotainment that will reach out to the present day's tech savvy audience. I am thrilled to be part of this never-before initiative jointly promoted by Reliance Communications and Phonethics Mobile Media."

Reliance Communications has been the pioneer in the Value Added Service segment and has maintained its leadership by offering a suite of mass market as well as niche utility, entertainment and informative applications for its subscribers. Earlier this year, Reliance Mobile became the first telecom operator in the World to launch a TV channel on the mobile, with the premiere of Times Now. The company was India's first telecom operator in India to launch mobile streaming and Mobi-Serials.

The movie is accessible on Reliance Mobile World under the 'Movies N More' option and would be available at a nominal charge of Rs. 15 for a 5 minute online streaming, Rs.10 for movie video clips, while downloads of ringtones and wallpapers will be charged Rs. 5.

About Reliance Mobile World

Reliance Mobile World has gained popularity as a one-stop-shop for entertainment, communication, gaming and m-commerce. Thanks to the wide range of applications it has endeared itself to users from all walks of life. Reliance Mobile World's applications include mobile TV, videos, cricket updates, music, ringtones, m-commerce, mobile mail, messaging, city and TV guides, railway reservations, banking, bill payment and examination results. Dial 1234, which is the voice interactive service of the Reliance Mobile World suite has a bouquet of services such as Talking Message Service (TMS), MyTunes (caller ringback tones), apart from the popular find-a-friend, play-a-song, ringtones, cricket and other services.

About Reliance Communications:

Reliance Communications Limited founded by late Shri. Dhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. Rated among Asia's 6 Topmost Valuable Telecom Companies, Reliance Communications is India's foremost truly integrated telecommunications service provider.

The company with a customer base of over 29 million including 9, 00,000 individual overseas retail customers ranks among the Top 10 Asian Telecom companies. Reliance Communications corporate clientele includes 600 Indian and 250 multinational corporations, and over 200 global carriers.

The company has established a pan-India, next generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire Infocomm value chain, covering over 6000 towns and 3,00,000 villages.

Reliance Communications owns and operates World's largest next generation IP enabled connectivity infrastructure, comprising over 150,000 kilometers of fibre optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region. The company's subsidiary, FLAG Telecom owns World's largest private undersea cable system, spanning 65,000 kilometers connects the top business centers in developed and emerging markets across 6 continents.

About Phonethics Mobile Media

Phonethics Mobile Media is India's leading player engaged in exclusive creation of short form creative content and solutions for distribution over mobile phones. The company is currently in the process of ramping up its offerings to cover entertainment, healthcare, travel, education and M-learning segments.