Vision Express, the optical specialty store, opens India's first outlet in Bangalore
The recently formed 50-50 Joint Venture between Reliance Retail and Pearle Europe, announced the launch of its optical specialty format under the brand Vision Express, at Sampige Road, Malleshwaram today.
The first of its kind in India, Vision Express, will provide shoppers a never before experienced shopping delight. The core “We see it your way” reflects the brand’s mission to optimize customer experience and satisfaction. The store offers a wide variety of fashionable and trendy optical products at unmatched affordability to its customers. Vision Express aims to be the number one optical retail chain in India.
The Vision Express product portfolio comprises of exclusive frames following the latest international fashion trends. It offers the most comfortable single and progressive lenses wherein, all plastic lenses are provided with the best hard coating at no extra cost. Further, it offers spectacle frames price range starting from Rs 299 and sunglasses with inherent UV Protection at prices ranging from Rs. 399. Contact lenses are also very competitively priced.
Quick service is one of the key differentiators at the store. This express service, wherein, for standard lenses, the glasses can be made on site, is possible thanks to the in-store lab where expert technicians work in front of the customers offering a quick service. Services like cleaning of glasses and repairs are free for all customers.
L V Prasad Eye Institute, a world-class eye hospital, research and training institute and a World Health Organization (WHO) collaborating centre based out of Hyderabad, imparts eye care knowledge to its customer service representatives. Vision Express in association with the Eye Institute also certifies all Vision Express eye care practitioners. Free eye tests are carried out by these highly qualified eye care specialists at the store.
Vision Express plans to open outlets in many more cities in India in the next three years to extend this unique shopping experience to one and all.
Mr. Jarek Widomski, CEO, Vision Express, states that “India is a very potential market in terms of growth when it comes to eyewear products. Vision Express is here to offer the latest and best quality products from leading countries so that the Indian customer is exposed to the best. Our association with L.V Prasad ensures that our eye care specialists are of the highest standard”.
On this occasion, Bijou Kurien, Chairman of the Board, Vision Express said, “The launch of Vision Express marks the beginning of a new revolution in the Optical industry in India. We hope to revolutionize India by blending world class optical technology and products with superior training to deliver a superlative and affordable experience for the customer”.
According to Dr Rao, Chairman of LV Prasad Eye Institute, “When it comes to optical retail, no strict protocols are being observed. The existing retail outlets offer a variety of eyewear products, but often the customer is left confused as to what is right for them and what to choose. Vision Express has taken a step in the right direction by ensuring that all store staff undergo rigorous training and regular audits to ensure that only quality service is offered and the right product reaches its customers.”
Vision Express guarantees 100% satisfaction on all purchases and after sales services at the store. The wide collection with the benefits of proven optical skills, trust, affordability, quality and international designs will provide shoppers a unique shopping experience.
Background information about Pearle Europe Group:
Pearle Europe is a leading optical retail company that started in November 1996. Since then the Group has entered new European markets almost every year through the acquisition of strong local retail formats.
Pearle Europe Group, the biggest optical retail group in Europe, operates multiple optical retail companies and formats in 16 European countries under different retail brand names. Globally it is present, in more than 22 countries with over 2200 stores and presence in the Middle East, Latin America, and now in India. At the end of 2007, approximately thirty percent of the 2,200 stores were franchise stores.
Pearle Europe has a system wide sales of approximately € 1,5 billion, making it one of the leading optical retail companies in the world. The Group employs over 8,000 FTE’s.
Fore more information visit: www.pearle-europe.com.
About Reliance Retail Limited
Reliance Retail Limited (RRL), a subsidiary of Reliance Industries Limited opened its first retail store in November 2006 and today operates over 800 stores in 60 cities, spanning 14 states with over 3.8 million Sq ft. RRL is a multi-format retailer that operates Reliance Fresh – a neighborhood store concept, Reliance Digital – a consumer durables and information technology concept, Reliance Mart - a hyper market concept, Reliance Trends - an apparel specialty concept, Reliance Wellness – a health, wellness & beauty concept , iStore by Reliance Digital- an Apple specialty store concept, Reliance Footprint -a footwear concept, Reliance Jewels – a jewellery concept, Reliance Time-Out- a books, music & entertainment concept, Reliance Super- a Minimart concept, Reliance Living Homeware – a household utilities specialty store concept, Reliance Home Kitchen, a kitchen’s solution specialty store format and Reliance AutoZone – an automotive specialty concept.
About Reliance Industries Limited
Reliance Industries Limited (RIL) is India’s largest private sector company on all major financial parameters with a turnover of Rs. 1,39,269 crore (US$ 34.7 billion), cash profit of Rs. 25,205 crore (US$ 6.3 billion), net profit (excluding exceptional income) of Rs. 15,261 crore (US$ 3.8 billion) and net worth of Rs. 81,449 crore (US$ 20.3 billion) as of March 31, 2008.
RIL is the first private sector company from India to feature in the Fortune Global 500 list of ‘World’s Largest Corporations’ and ranks 103rd amongst the world’s Top 200 companies in terms of profits. RIL is amongst the 30 fastest climbers ranked by Fortune. RIL features in the Forbes Global list of the world’s 400 best big companies and in the FT Global 500 list of the world’s largest companies. RIL ranks amongst the ‘Worlds 25 Most Innovative Companies’ as per a list compiled by the US financial publication-Business Week in collaboration with the Boston Consulting Group.
