Sage India, the leading provider of ERP, CRM and Payroll software products for SME businesses, today, announced the release of Sage Saleslogix for Media Companies.
Saleslogix for Media is the industry specific Customer Relationship Management Suite from Sage which has been developed on the award winning Saleslogix platform and customized to address the specific requirements of the media industry.
The solution has been developed by Mumbai based business partner FirsteService. Accepted by some of the leading media houses and the leading media monitoring body in the country, the solution comes with default features for automated proposal generation, central rate card management, account management, offline integration with market reports and deal and opportunity management. It can also be integrated to the world’s leading ERP suites like SAP and Oracle as well as the leading broadcasting systems in the world such as Wide Orbit, RCS. Due to its scalability, the Saleslogix implementation can initially begin small and then expand to meet the growing requirements of the media company.
The CRM suite allows users to create detailed fields to maintain data regarding type of account – client or agency, the concerned contact at the client or agency, client brands handled, media managers involved which ensures that the sales person uses his time and efforts effectively to receive the Release Order most quickly and profitably. The powerful activity and calendar management tool within Saleslogix helps in optimum usage of sales time by enabling sales personnel to manage their daily sales activities and ensure that they stay abreast of their daily schedule.
It also enables effective inventory management as it empowers the sales strategy team to take real time rate decisions to generate maximum returns from air time demand and prevent over sell or under sell of time slots. It also helps create static sales forecast and sales reports as well as dynamic MIS and Business intelligence reports using visual analyzer, an add-on feature, which offers top management real time view of market trends, ad spends, top deals.
Saleslogix offers the following key business benefits to media & broadcasting companies. The benefits includes accurate visibility into the sales pipeline, automatic generation of personalized proposals, easy creation of proposal templates, discount masters and terms and conditions masters, effective media agency management, central management of complex rate cards, track and manage opportunities from start to final closure, monitor performance and productivity of the sales team, integrated view of operation, maintaining client and agency personal information and many more.
Saleslogix caters to both time band based selling as well as program based selling. Its multi-station & multi-channel capability also enables it to cater to large media houses with multiple stations or channels operating under the same banner, wherein sales for all the individual entities can be managed using a single product. The high level of customization of Saleslogix for the media industry also facilitates rapid deployment and quick startup.
About Sage
Sage India. is a subsidiary of £1, 295m Sage Group plc, a leading international supplier of business management software solutions and related products and services for small to mid-sized businesses. Formed in 1981, Sage was floated on the London Stock Exchange in 1989 and the group now has 5.7 million customers and employs over 14800 people worldwide. Sage has over 1000 customers in India for its CRM, ERP, Payroll and HRMS products across industries like, Trading & Distribution, Manufacturing, Services, IT/ITES, Financial Services, Media, Travel, Hospitality, etc. Sage is one of the market leaders in the UK, US, Europe and South Asia. It works with over 30,000 reseller partners and over 40,000 accountants worldwide.
