The all-in-one Super phone from Samsung.
Samsung Mobile today announced the launch of its top of the line , premium , all- in- one Super phone , Samsung OMNIA in the Indian market . Samsung OMNIA (SGH-i900) brings together sophisticated style and fun, dynamic multimedia experience along with high performance business capabilities to raise the bar in mobile convergence and performance, taking the consumer’s mobile experience to the NEXT level.
OMNIA, meaning ‘everything’ in Latin and ‘wish’ in Arabic, goes far beyond the current top-of-the-line features available in today’s mobile phones. Announcing the launch of Samsung OMNIA in the country today, stated Mr Sunil Dutt, Country Head-Samsung Telecom, “ Samsung OMNIA is our flagship model aimed at users who desire a lot of functionality, a lot of style, a lot of usability and a lot of entertainment in one innovative device. Samsung OMNIA will help users to be at the forefront of work and play and at the same time, to stay connected anytime, anywhere”.
The all- in- one mobile with everything in touch
Samsung’s patented TouchWiz user interface makes entering data and text simple. With unique widgets, users can customise and personalise the way they use their phone. Samsung OMNIA’s high resolution touch-sensitive 3.2-inch WQVGA LCD screen uses intuitive tap, sweep, drag and drop operations as well as an on-screen qwerty keyboard. Further , the OMNIA facilitates easy and convenient calling and texting with a dedicated dome key for controlling communications.
Vivid, lively multimedia experience with the Samsung OMNIA
Samsung OMNIA comes with a five-megapixel CMOS camera with the latest value-added features, which include auto-focus (AF), face detection, smile detection and auto-panorama shot.
Available with 32 GB Memory (16GB Internal Memory + 16 GB MicroSD card from Sandisk) and 24 GB Memory (8GB Internal Memory + 16 GB MicroSD Card), Samsung OMNIA ensures ample storage space for digital assets.
It delivers the ultimate in digital entertainment with a wide 3.2-inch WQVGA LCD screen for viewing videos and slide shows in high-resolution and advanced audio capabilities. MultiCodec support for DivX, Xvid and other video formats eliminates the hassle of file format conversions.
“OMNIA is for people who expect the ULTIMATE from their mobile devices and who don’t compromise on their desires. All functions of this device including amazing video quality are to be experienced to be believed as they set the NEXT benchmark in the industry” states Mr Dutt.
Rounding out the fully comprehensive feature set, Samsung OMNIA also offers GPS, including navigation and geo-tagging capabilities, so users can get their bearings wherever work or life takes them.
Bringing a PC environment to Mobile
The new Samsung OMNIA allows users to switch seamlessly between Microsoft Outlook email and productivity applications that replicate the look and feel of their PC - with a stroke of their finger.
Based on the most up to date Windows Mobile 6.1 Professional operating system, Samsung OMNIA gives users a mobile extension to their PC experience, with access to MS Office documents such as PowerPoint, Excel and Word. Users can also send and receive email and manage their appointments in Outlook while on the go. The Windows Mobile 6.1 Professional operating system means users can download additional programs as they would on their PC and customize it for their individual needs. For ease of navigation, an optical mouse similar to those on laptop computers offers improved usability and one-handed control.
Samsung’s pursuit for design perfection
The Samsung OMNIA presents Samsung’s absolute leadership in design. It features an ultra-slim 12.5-mm profile and a platinum-look finish that fits snugly in the palm of the user’s hand. The elegant hairline patterns on the back of the phone bring the perfection in style.
Samsung OMNIA is priced at Rs.39,999/- (32 GB Memory ) and Rs 37,999/- (24 GB Memory) .
Next is world at your touch
Samsung Mobile made its first foray into the touch screen mobile phone segment with Samsung Soul , which comes with a Magical Touch by DaCP. With this feature, navigation indicators on the keypad of the phone change according to the user’s needs, making navigation of the menus simple, intuitive and direct .
Following the launch of Samsung Soul , the Samsung SGH-i780 was introduced . Samsung SGH-i780 is a sleek smart device featuring a full QWERTY keyboard and full touch screen with built in stylus . The Windows Mobile 6.0 device features push email, MS Office, MSN Chat; GPS capabilities, an optical mouse, Wi-fi support and 2-megapixel camera. The optical mouse feature in the SGH -i780 is an industry first from Samsung.
Exemplifying Samsung’s ‘Next is What’ positioning and coinciding with the Beijing Olympic Games , Samsung launched its full touch screen, ultra slim, lifestyle mobile phone, Samsung TouchWIZ in the Indian market in August 2008 .
The Samsung TouchWIZ has innovative features like Customizable Drag ‘n’ Drop and Auto Smile Shot which coupled with the Full Touch navigation feature make the phone experience remarkably easy and user friendly.
The Touchwiz’s 5 MegaPixel, AutoFocus-LED Flash camera, refined metal body casing and luxurious leather cover combine the best of form and function to create new benchmarks in Lifestyle space in mobile phones.
“Based on the strengthening of our multimedia range with the introduction of our new touch screen and music phones , we expect the multimedia phone contribution to grow to around 40% of our total product portfolio by the end of the Year” states Mr Dutt.
Samsung also plans to enhance its mobile channel coverage this year. The Company is in the process of growing its Samsung Mobile Privilege Partnership (SMPP) network and is aggressively tapping the semi urban/rural markets through tie ups like IFFCO. To provide better after sales support to the consumers, the Company is also expanding its mobile after sales service channel by over 60%.
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of four main business units: Digital Media Business, LCD Business, Semiconductor Business, and Telecommunication Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT LCDs.
