Samsung launches worlds slimmest slider phone

Mumbai, June 14, 2007: Samsung Telecommunications India (STI), a dominant player in Indian mobile industry with leadership in design and technology, once again repositioned the Indian mobile handset market with the launch of three new Metal Series phones - SGH E840, SGH D900i and SGH D840. The latest SGH E840 is also the World's Slimmest Slide-up phone. The Metal Series phones transcend the current market offering by presenting consumers the immaculate metallic silver cased body. These phones derive their inner strength through powerful cutting edge multimedia features.

Speaking on this occasion Mr. H. C. Ryu, Managing Director, Samsung Telecommunications India said, "India is a very critical market for Samsung and the launch of World's slimmest slider Metal phone is a testimony to our commitment to meet the growing aspirations of consumers for sleek, aesthetically designed phones that accentuate their personality without compromising on premium multimedia capabilities.

He further added, "The Metal Series range completely embodies everything that Indian consumers are seeking in a mobile in terms of unique metallic design and flawless performance, making it an instant attraction to business users, fashion conscious consumers and multimedia enthusiasts."

The design inspiration of the Metal series is drawn from the core attributes of Metal itself i.e. Power and Prestige. Designed for the power player of tomorrow the slim metallic phones is a combination of stylish looks and sturdiness.

The Metal Series:

SGH E840

SGH E840, the world's slimmest slide-up metallic phone is equipped with full mirror LCD, hidden touch keypad and 2.22" wide TFT LCD screen. To provide sophisticated and polished look to its user, the phone used premium materials such as tempered glass and metal. With elegant design the phone is equipped with high end multimedia features like 2 mega pixel camera, FM Radio, MP3 player, Mobile printing, document viewer and 70 MB internal memory with expandable microSD T flash external memory (upto 2GB).

SGH D900i

SGH D900i is the new avatar of Worlds Best Mobile phone D900 for 2007 (as declared at GSM Association's Global Mobile Award). This12.9mm slim slider comes with artistically designed metal lining body offering loads of high-end multimedia features like 3 mega pixel camera with dynamic user interfaces, vivid 262K color screen, Bluetooth® stereo headset, FM Radio, New camera UI, enhanced battery life and speedy shutter.

SGH D840

SGH D840 epitomizes the metallic finish in the entire range of Metal series. This beautifully metal finished mobile phone is fully equipped with cutting edge entertainment features like 2 Megapixel Camera, MP3 player with integrated dual speaker, multi-format music player for listening music on your Bluetooth stereo headsets wirelessly alongwith 80 MB of internal memory and external microSD memory.

All the Metal Series phones are secured with revolutionary mobile tracker, emergency SMS alert and privacy lock that provides peace of mind to mobile consumer.

About Samsung Telecommunications India Pvt. Ltd.

Samsung Telecommunications India - a 100% subsidiary of Samsung Electronics Co., Korea, is a dominant mobile player in the Indian market. As the part of its global strategy to cater to the world's largest emerging telecom market, Samsung has set up a mobile phone manufacturing unit at Haryana, India. Being Samsung's fourth overseas handset manufacturing facility in the world after China and Brazil, this unit is catering the demands of local markets and acting as the manufacturing hub for other Asian and Middle East countries.