As the Indian woman has evolved, Santoor one of the leading brands from Wipro Consumer Care and Lighting has constantly evolved and identified with her and her needs. Believing, this Santoor has launched Santoor Deodorants.
Santoor Deodorant range includes Energize, Sparkle, Poise, Grace, Enhance and Charismatic, and is intended for women who are full of life. The range is for a spontaneous modern woman who wants to make the most out of her day.
Santoor Deodorant range with its floral and fruity fragrances and attractive packs has an energetic fragrance that gives an instant freshness feel on application and lasts long. The fragrances are young and fresh but discreet at the same time. While you have the pleasant feel of its refreshing effect, it remains your little secret.
With Santoor’s new Deodorants range it’s no more worrying about perspiration and body odors. No matter how hot or hectic your day may be, it’s deodorizing effect remains constant and you can rely on its protective Triclosan, which is a anti bacterial ingredients that stop the bacterial growth in sweaty body parts thereby stopping body odors.
Commenting on the launch, Mr Anil Chugh, Senior Vice President, Sales & Marketing, WCCL said, "Santoor has always been ahead to deliver the best to its consumers and we are happy to launch Santoor Deodorants. We are confident that the introduction of Santoor Deodorants will excite our consumers and bring them closer to the brand.”
Available all over Karnataka in attractive orange and white packs the deodorant variants comes in two sizes; 75ml and 150ml priced at Rs. 85 and Rs. 150 respectively.
About Santoor
Santoor, the flagship brand of Wipro Consumer Care which is valued at over Rs. 950 crore at consumer value is a clear no. 3 brand at All India level in value terms. Santoor revenues grew 19% in Q4 and 27% for the year 08-09, much ahead of market growth rates. All India market share in value terms grew to 8.6% (Feb 09 period). Santoor is the biggest brand in Andhra Pradesh with 31.3% (Feb 09 period) value market share and becomes the second big brand in rural Maharashtra. In Karnataka, Santoor is at the third position with a 13% market share with an approximately 18.7% market share in the rural markets. The brand has been growing much faster as compared to the category growth rates and thus has gained market shares in all its key states. The Santoor brand equity has been extended into Santoor Talcum Powder, Santoor handwash and Santoor Facewash. The company plans to further extend the brand into other skincare and personal wash categories. Santoor will be looking at increasing the products under its banner by bringing in some of the successful formulations of the Unza brand.
About Wipro Consumer Care and Lighting:
Wipro Consumer Care and Lighting (WCCLG) is a profitable division of Wipro Limited. WCCLG has a presence in 40+ countries with 6500+ employees worldwide. It has 13 manufacturing locations i.e. 8 in India & 5 overseas with a portfolio of 63 brands (15 in India and 48 overseas).
WCCLG business lines include:
- Household business (Personal care, Hair Care, Fabric Care, Baby Care, Wellness & Other Household Care segments)
- Institutional business (Lighting -Trade/Commercial/Industrial, Electrical Switches and Office Furniture)
- International business - Unza Holding (July 2007)
- In Household business it is a key player in Toilet Soap category with ‘Santoor’ as No. 3 brand All India by value.
- In Institutional business – Wipro Lighting has dominance in Indoor office lighting and in IT/ITES space. It has also launched ‘Force Green’, an Eco Eye initiative of Wipro to promote lighting solution for Green Buildings.
- In International business Unza Holding has strong presence in Skin, Hair Care and Fragrance segment in Malaysia, Indonesia, Vietnam, Middle East and China.
- WCCLG has registered sustained growth with 3 year CAGR of 53%.
Wipro’s forward looking and cautionary statements
Certain statements in this release concerning our future growth prospects and our ability to successfully complete and integrate potential acquisitions are forward looking statements, which involve a number of risks, and uncertainties that could cause actual results to differ materially from those in such forward looking statements. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding our ability to integrate and manage acquired IT professionals, our ability to integrate acquired assets in a cost effective and timely manner, fluctuations in earnings, our ability to manage growth, intense competition in IT services including those factors which may affect our cost advantage, wage increases in India, our ability to attract and retain highly skilled professionals, time and cost overruns on fixed-price, fixed-time frame contracts, client concentration, restrictions on immigration, our ability to manage our international operations, reduced demand for technology in our key focus areas, disruptions in telecommunication networks, liability for damages on our service contracts, the success of the companies in which Wipro has made strategic investments, withdrawal of fiscal governmental incentives, political instability, legal restrictions on raising capital or acquiring companies outside India, unauthorized use of our intellectual property and general economic conditions affecting our industry. Additional risks that could affect our future operating results are more fully described in our filings with the United States Securities and Exchange Commission. These filings are available at www.sec.gov. Wipro may, from time to time, make additional written and oral forward looking statements, including statements contained in the company's filings with the Securities and Exchange Commission and our reports to shareholders. Wipro does not undertake to update any forward-looking statement that may be made from time to time by or on behalf of the company.
