Business Standard

Saroj Poddar led companies come under unified corporate banner

ADVENTZ is set to sweep across key growth sectors

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Announcement Corporate

The Saroj Poddar led group of companies which include industry leaders such as Zuari Industries Limited, Texmaco Limited, Texmaco Rail & Engineering Limited, Paradeep Phosphates Limited, among others, today announced the re-positioning of the Group companies under a unified corporate banner namely- ‘ADVENTZ’.

The collaboration of 21 group companies including joint ventures and subsidiaries operating in diverse areas such as fertilizers, heavy industry, engineering services, consumer durables, real estate and financial services, is expected to unleash a wave of transformation across key growth sectors. From sowing seeds of change in agriculture, to re-shaping Industry and creating Infrastructure, to improving  the quality of life with world-class Lifestyle Solutions. The re- alignment is expected to synergise the valuable equities of each of these companies towards creating a transformational impact in the Indian corporate scenario.

 

Talking about the rationale behind this move, Mr. Saroj Kumar Poddar, Group Chairman said that “the birth of Adventz is based on four fundamental principles:  Collaboration, Sustainability, Inclusiveness and being Global. Not only does it represent the coming together of many well  respected companies under a unified banner but it also seeks to harness and harmonise  their vast reservoir of human talent, technological know-how and other resources in a collaborative, inclusive and sustainable manner so as to drive the country’s development and progress.”  He added that “the positive impact of the groups’ action will be felt not only by the stakeholders, but also by all sections of the society, and it would actively seek opportunities and markets beyond India to emerge as a global brand.” Towards this end, Mr. Poddar declared, that  Group companies had already formed joint ventures and partnerships with a number global leaders and that the process would   continued. Many of the companies that form the ADVENTZ Group are well established leaders and have enjoyed the trust of their respective customers and stakeholders for decades. 

Zuari Industries Limited is a name to reckon with in the Indian fertilizer industry.  Besides producing  premier products such as the Jai Kisaan range,it  is one of the country’s largest importers of fertilizers and agri inputs.  Since its inception Zuari has moved from being  a core fertilizer company to a multi-facility, multi-location, multi-product, integrated agricultural services provider with presence in sectors like Agri-inputs, Seeds, Pesticides, etc. Zuari is also actively pursuing backward integration worldwide for its raw material requirements. In addition, Zuari, through its several subsidiaries and joint ventures, with global leaders such as OCP, Morocco and ICL , Israel, has a significant presence in other sectors such as Engineering services, Oil Tanking, Furniture, and Financial services. It is deepening its engagement with consumers across the value spectrum with new initiatives in these areas. It is also extending its reach with sizeable projects in  real estate.

Likewise, Texmaco  Rail and Engineering Limited, another strong company in the group, has pioneered ‘many a first’ in various key engineering sectors. Texmaco enjoys unrivalled leadership in the manufacturing of new design high-capacity Stainless Steel freight cars, and Hydro-Mechanical Equipment for Mega-Power Stations across the country. Texmaco’s success today is based on an unparalleled culture of professional values and systematic efforts over many decades. Joint ventures and collaboration with world leaders such as UGL Rail Services Limited, Australia, Bombardier, Canada and several more are a reflection of their leadership status in the country’s industrial scenario. Going forward, these ventures will immeasurably strengthen and transform India’s infrastructural backbone.

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First Published: Mar 23 2011 | 7:25 PM IST

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