German brand MUSTANG enters India through a retail arrangement with Shopper’s Stop Limited
Shopper’s Stop Limited, pioneer of modern retail in India, brings one of Europe's leading jeanswear and lifestyle brands to India as part of their exclusive international brand offering. Shopper’s Stop Limited in an exclusive retail arrangement with the German jeanswear and lifestyle brand MUSTANG will operate shop-in-shops within its flagship department store format Shoppers Stop.
On the onset 5 shop-in-shops of MUSTANG are planned to start operations within this financial year ending March 31, 2010. The first shop-in-shop has already started operations within the new store of Shoppers Stop in Cyberabad (InOrbit Mall). Others are planned at Shoppers Stop stores in New Delhi, Mumbai and Bengaluru.
Founded in 1932, MUSTANG was the first denim brand to be manufactured in Europe. With revenues of over 100 million Euros, MUSTANG has become one of Europe's leading jeanswear and lifestyle brands. The company's many milestones include the first women's jeans and the first corduroys in Europe, and the first stretch jeans in the world.
Commenting on the Indian foray, Mr. Hagen Decker, Global Strategic Planner, MUSTANG GmbH said, “MUSTANG’s entry into the Indian market marks another milestone in the company’s expansion and vertical-integration strategy. Shoppers Stop is one of the leading players in India’s fashion market and is India’s largest retailer of global lifestyle and jeanswear brands in the country. Shoppers Stop was an obvious choice as our retail partner in India given its attributes of credibility, reach and quality which are in line with our expectations.”
Speaking on MUSTANG Mr. Govind Shrikhande – Customer Care Associate, President & CEO, Shopper’s Stop Limited said, “We are delighted to introduce one of Europe’s leading jeanswear and lifestyle brand -MUSTANG to our kitty of exclusive international brand offerings. In our special arrangement with the company, MUSTANG will be promoted as a premium brand in India as it is internationally and the pricing has been appropriately adapted to Indian Retail prices.”
More From This Section
Under the retail arrangement Mustang merchandise will be imported from the parent company to be retailed at the shop-in-shops within Shoppers Stop stores in India. MUSTANG garments production takes place in many parts of the world, mainly in Asia Pacific and North Africa
All the garment are AZO (Nitrogen) & other hazardous dyes free.
New range of trendy styles will be introduced every 4 – 6 weeks as it is internationally (12 delivery dates in a year). Known for its precise fits and washes, Mustang offers options as ensemble and not as individual garments. The authentic, true and honest collection of MUSTANG apparel is tagged at an attractive Indian pricing with Men’s Shirts/tees starting at Rs. 599 as compared to EURO 19.95 in Europe and Men’s bottom wear starting at Rs. 1599 as compared to EURO 59.95 in Europe, Similarly, Women tops/ tees are priced at Rs. 599 onwards as compared to 19.95 in Europe and Women bottom wear starting from RS. 1599 as compared to 59.95 in Europe.
Each shop-in-shop of MUSTANG within Shoppers Stop has a floor space of between 35 and 45 square meters. The look and feel of the shop-in-shops reflects MUSTANG’s internationally proven store and interior design concept. A fascinating mix of wood-look elements and vintage-appearance furniture and rusty iron tables creates an attractive shopping experience.
About Shoppers Stop
Shoppers Stop is a leader in the Indian Retail Sector and one of the pioneers in setting up large format department stores chain in India. Shopper’s Stop Ltd has a national presence, with over 1.6 million square feet area across 28 stores in 12 cities viz. Mumbai (8 stores), Delhi (3 stores), Kolkata (3 stores), Bangalore (2 stores), Hyderabad (3 stores), Jaipur (2 stores), Pune (2 stores), Gurgaon, Chennai, Ghaziabad, Lucknow and Noida.
Shoppers Stop is the only Indian member of IGDS (Intercontinental Group of Departmental stores) along with 29 other experienced retailers from all over the world. Mr. B.S. Nagesh, Customer Care Associate & Vice Chairman, Shopper’s Stop Ltd, has been recognised as an iconic retailer and was inducted into the World Retail Hall of Fame 2008. Mr. Nagesh is the only Indian retailer to take a significant place alongside more than 100 stalwarts of the global retail industry, which includes veterans like Sam Walton of Wal-Mart, Giorgio Armani, Jack Cohen of Tesco, Simon Marks and Israel Sieff of Marks & Spencer; Ingvar Kamprad of Ikea, amongst others. CMAI felicitated the ‘Golden Scale Trophy’ to Mr. Nagesh in honour of this achievement.
Shoppers Stop has been awarded the “Emerging market retailer of the Year” at the World Retail congress in April 2008. It has also been awarded The ‘Golden Scale Trophy’ for the ‘Brand of the Year’ for its STOP Ladies ethnic wear by CMAI in 2008. It has been a recipient of the 2008 CIO 100 Award as well as ‘The Storage Award’ at the CIO Awards held in 2008. It has been awarded ‘Most Admired Retailer of the Year –CRM’ at the IRF in 2008, ‘Department Store of the Year’ at the Star Retailer Awards in 2008, ‘The Most Admired Fashion Retail Destination of the Year’ at Images Fashion Forum held in 2009, ‘Retailer of the Year –Fashion & Lifestyle’ at the Asia Retail Congress in 2009, amongst others.
Shoppers Stop has also introduced new formats in the market viz HomeStop – the exclusive home furnishings, décor as well as furniture store and Arcelia – a premium shopping destination for accessories, cosmetics fragrances and jewellery.
