India's premier paper merchant SONA Commercial (SCPL) has announced to launch CORDENONS COLLABORATIVE CALENDAR 2011 on 20th January 2011 in India Habitat Centre, New Delhi with the theme - 'Indian Letterforms in 3D'.
The 'Indian Letterforms in 3D' is first of its kind workshop conducted, which is aimed towards exploring a new aspect of Indian letterform design and derivation. The calendar work shop has been done by “Akshraya, the letter conscious people”, a Mumbai based NGO and Sona team.
“This is the first time in India that a calendar has been devoted to Indian scripts” says Raju Suneja, Managing Director of Sona Commercial. SONA Commercial (SCPL) has been in the business of paper trading for over 4 decades and has got national coverage with 7 offices covering the country.
Sona also conducted a workshop in association with “Aksharaya” to expand – promote ‘letter’ as a concept and its form. No workshop and camp has been devoted to Indian scripts which have seen the participation of students, artists and professionals from Bengaluru, Delhi and Mumbai.
Sona launches theme calendars every year. In the year 2007, it started the concept of Cordenons Collaborative Calendar. “In 2007, the theme was typography, 2008 was-GREEN WAVE, 2009 was - AN IDEA WHOS TIME HAS COME. In 2009, we had sold these designs in canvas form and had raised some fund and that fund was donated to NDTV GREENATHONE” states Anup Verma Head Sales and Marketing of Sona Commercial.
The launch will be studded by Anmol Vellani, Raghu Rai, Rohit Chawala and the likes. Corporates from Ogilvy, JWT, Leo Burnett, BPTP, DLF and many others will also grace the occasion.
About Sona Commercial (SCPL)
SONA Commercial (SCPL) has been in the business of paper trading for over 4 decades. In 2004, it started paper merchanting with GRUPPO CORDENONS SpA, ITALY. CORDENONS is one of the leading fine paper brand in the world.
Cordenons product basket comprises high innovative graphic paper like Texture, Metallic, & color. The usage varies from the normal text & cover to luxury packaging. Cordenons products are endorsed by leading lifestyle brands across the globe.
SCPL has a national coverage; head quartered in New Delhi, have 7 offices covering the country. SCPL's philosophy is to add value to the customer through its basket of Environmental friendly papers.
Indiscriminate felling of trees ... is what is understood when we see or uses paper. Therefore; as a merchant we decided on communicating and voicing our concern. The first step towards this was the CORDENONS COLLABORATIVE CALENDAR 2009. The theme was 'GREENWAVE'. We collaborated with 12 designers across the country. A theme, towards the well being of the society, is being attached with calendar every year and each page of the calendar is being dedicated to one design studio and they work under that frame. We asked the designers to work on a print communication addressing their idea of a concern for the environment.
What was achieved is something that was beyond our expectation and this became most sought after communication this year also. Collaborating with 12 creative minds; what we have is a diverse calendar with a serious message every month.
The overwhelming response on our last year endeavor, prompted us to bring out another addition of Collaborative calendar, and we call it Cordenons Collaborative Calendar 2010. This Year the theme is "AN IDEA WHOSE TIME HAS COME... ".
Different designers have contributed their bit on social as well as environmental issues and a strong message has been floated to the society to save our mother earth and humanity.
As SCPL; our focus is on building and associating with brands that conform to environment standards. We believe that in this manner ... we would truly be adding value ... and our way to say ... WE CARE.
