India's premier paper merchant SONA Commercial (SCPL) launched CORDENONS COLLABORATIVE CALENDAR 2011 in India Habitat Centre with the theme - 'Indian Letterforms in 3D'.
“This is the first time in India that a calendar has been devoted to Indian scripts” says Raju Suneja, Managing Director of Sona Commercial.
The calendar has been unveiled by Mr. Anmol Vellani, Executive Director, India Foundation for the Arts. Some high profile advertising/graphic designer fraternity and corporate honchos also attended the launch from Ogilvy, JWT, and Leo Burnett etc.
The inspiration of the calendar has been derived from the workshop which SONA held in Oct 2010 with “Aksharaya" a Mumbai based private organization, who are involved in promotion & expansion of Indian letter Script and its form. It was first of its kind workshop aimed towards exploring a new aspect of Indian letterform design.
Sona launches theme calendars every year. In the year 2007, it started the concept of Cordenons Collaborative Calendar. “In 2007, the theme was typography, 2008 was-GREEN WAVE, 2009 was - AN IDEA WHOSE TIME HAS COME. In 2009, we had sold these designs in canvas form and had raised some fund and that fund was donated to NDTV GREENATHONE” states Anup Verma Head Sales and Marketing of Sona Commercial.
