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Sonalika Forays Into Myanmar

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Sonalika strikes an authorized dealership with M/s. Farmers Choice Tractors Co. Ltd. in Myanmar

The Rs 5,000 crore Sonalika Group has expanded in Myanmar with the inauguration of the Sonalika Tractors and Implements distributorship M/s. Farmers Choice Tractors Co. Ltd. early this month. The inauguration was done in the presence of Honb’le Chief Minister of Yangon and other dignitaries from various ministries and business houses. Six units of Tractors were delivered and three units booked on the day of inauguration, which kick started the dealership on a positive note.

Commenting on the occasion, Mr. Rajeev Pandey, Deputy General Manager - International Business, ITL, said, “This is the first Indian Tractors and Implements manufacturing company which has made presence in the Myanmar in such a big way. The Tractors and implements were very much liked by the visitors and they were confident that our Tractors will help Myanmar farmers to improve their farm productivity.”

 

Mr. L.D. Mittal, Chairman, Sonalika Group said, “Increasing customer demand for our new products has led us to expand our dealer footprint across the country. Myanmar has always been an important market for Sonalika and the opening of this dealership proves our eagerness to strengthen our presence in this region in order to meet the growing demand for Sonalika products here. Being the first Indian Tractors and Implements manufacturing company who made its presence in the Myanmar is a path breaking achievement.”

M/s. Farmers Choice Tractors Co is a well respected name in Myanmar and their expertise in the region, coupled with our value addition of trust, transparency and wide choice will ensure that Sonalika is well poised to tap the vast potential market in the region.

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First Published: Sep 26 2011 | 3:07 PM IST

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