Handygo gets digital rights for 12 premium Hindi, Tamil & Telugu movies including the latest flick ‘Rajneeti’
Users across almost all mobile operators can download WAP content - wallpapers, quizzes, animations & music using the short code 55678 and play contests using the respective IVR numbers
Handygo, the leading solutions provider for mobile entertainment and value-added services (VAS) today announced its partnership with Sony BMG for exclusive digital rights to 12 premium movies. These include the latest Hindi flicks like ‘Rajneeti’ starring Katrina Kaif and Ranbir Kapoor, ‘I hate love storys’ staring Imran Khan & Sonam Kapoor, ‘Ayeisha’ staring Abhay Deol and Sonam Kapoor, ‘Crook’ staring Emraan Hashmi and Neha Sharma. The Tamil movies include Singam, Raavan, Aadukalam, Sindubad, and Kadhal 2 Kalyanam; while the Telugu movies include Puli, Raavan and Kaleja.
“VAS companies are exhibiting a growing penchant for regional content as it accounts for 40-50% of mobile music market in India. South India is the largest regional market in mobile music monetization. Hence, Handygo is looking to acquire more content in the regional space,” says Mr. Praveen Rajpal, Chief Executive Officer, Handygo.
Handygo has yet again raised the bar in the mobile entertainment to the next level. The portfolio underlines the holistic approach of the company in content acquisition as the collection is a balanced one including premium movies from both Bollywood and Tollywood.
With this acquisition, Handygo has increased its presence and visibility in the Bollywood and South mobile WAP market. Handygo is the sole owner of WAP content for all these movies. The content will be deployed on the WAP platform across almost all operators including Airtel, Reliance, Idea, Tata, Aircel and Vodafone. Customers can play contests on IVR, download wallpapers, animations and music and enhance their overall experience and engagement with their favorite stars and also win various exciting prizes.
How to play contests and download WAP content:
To play Raavan contest on IVR, users can dial 5567819
To play Rajneeti contest on IVR, users can dial 5567819
To play contest on ‘I hate love storys’, users can dial 556782
For WAP content, users can simply SMS ‘Handygo’ to 55678
Users can SMS ‘RAV’ for Raavan quiz and SMS ‘RAJ’ for Rajneeti quiz to 55678
For exclusive imagery and full track downloads, customers can go to wap.handygo.com from their mobiles.
About Handygo
“Handygo”, the leading solution provider for mobile entertainment and value added services today, was incepted in the year 2000 by Mr. Praveen Rajpal with a team of 3 technocrats. Today, this 250 people strong entity has been developing and delivering value added services to different mobile network providers in India and in Middle East. Handygo is the first and the only company that has developed content in Arabic language, targeting the mobile subscribers in the Gulf region. In addition, the entity was the first one to introduce most secure, robust and above all DRM-enabled multi-purpose Mobile Content Delivery Platform (MCDP) for MTN Nigeria. In India, Handygo started its operations with just one partner—Yahoo. However, with its innovative and effective R&D, today it is associated with all leading mobile operators like Airtel, Vodafone, MTNL, and BSNL.
Handygo offers most comprehensive range of applications and content for entertainment and infotainment space. Handygo provides communication tools and subscription services like CRBT (Caller Ring Back Tones) etc, besides community based portals to telecom operators to improve the usage and retention of their subscribers. Handygo’s solutions are multi-platform, multi-carrier and of multilingual capability. On the basis of customer usage and platforms (IVR/SMS/GPRS), Handygo’s services can be broadly categorized into segments like Entertainment (Games, Contest, Blogging, Music, Love Zone, Reality shows, Bollywood); Learning-Infotainment (Agriculture, Education, Health, Finance, Livestock, Fisheries) and Communications (Push / Pull, CRBT).
With its strong technical manpower, right technology and highly skilled content developers, Handygo is considered to be a pioneer in delivering networks with, applications and games compatible with Symbian, Brew and Flash formats.
