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Sparkle with the new ORRA Crown Star Belgium

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Announcement Corporate

100 facet diamond worth 1 million dollars and stunning collection unveiled to outshine the rest.

ORRA - The Diamond Destination part of Rosyblue, the world’s renowned jewellery manufacturing company today unveiled the ORRA Crown Star Belgium at the hands of his Royal Highness, Prince Philippe of Belgium, Baron Dilip Mehta-CEO of Rosyblue and Mr.Vijay Jain-CEO of ORRA.  A solitaire inspired by the 700 year old diamond legacy of Belgium, this is the first time it has been launched in India.After years of research and using the most skilled diamond cutters of the world, ORRA has launched the Crown Star in India which is the fastest growing diamond market in the world. 

 

Mr. Vijay Jain, CEO - ORRA Diamonds, said, “Who better to launch a 100 facet diamond in India than Orra, renowned for its Belgian diamonds. The Orra Crown Star is yet another endeavour by us to deliver value to our customers. We take pride in the craftsmanship, artistry and creative collaboration between India and Belgium in making such a product possible. ”

The ORRA Crown Star is a 100 facet solitaire inspired by the 700 year old Belgian legacy of diamond crafting.  Conceptualized and crafted in Belgium, these solitaires are sourced from our parent company, RosyBlue in Antwerp. While a traditional diamond has 57 facets, the ORRA Crown Star has almost double the number making it an innovation in the world of diamonds. These facets are aligned in perfect symmetry and proportion to provide maximum brilliance and scintillation. These solitaires are being certified by HRD, Belgium. While any brilliant diamond is defined by its natural elements of clarity and colour, the human element of cut gives this diamond an edge above the others.

This event also marked the momentous occasion of the lighting of the lamp, to mark the opening of Rosyblues new corporate office in Mumbai by his Royal Highness, members of the board of Rosyblue and the head of ICICI.

About ORRA
ORRA – The Diamond Destination is India’s largest and only exclusive diamond jewellery retail chain. It is a part of the world’s largest diamond manufacturing company with a presence across 15 countries headquartered in Antwerp, Belgium. Set in an international format, ORRA has spread its glow across the length and breadth of India with 30 exclusive high street boutiques in 20 cities. ORRA has been at the forefront of design leadership and product innovation. It is renowned for its exquisitely crafted Belgian Solitaires.

ORRA has been a recipient of various awards - Retail Transformation Award 2009, Best Jewellery Retail Chain of the Year 2008 and The Most Innovative Jeweller of the Year 2007. ORRA has a vast collection of exquisitely crafted earrings, pendants, bangles, rings, necklaces in gold and the rare and beautiful platinum. Define a diamonds shapes, size and colour and ORRA will make your dream come true.

About ROSY BLUE
Diamond Trading Company Sightholders, Rio Tinto Diamonds Select Diamantaire and client of BHP Billiton Diamonds - is a leading global diamond group, with over $1.8 bn in sales in 2008. Established in 1960, Rosy Blue has a presence in 14 countries across the globe. The group's global activities include trading of rough diamonds, manufacturing and distribution of polished diamonds and jewelry, and providing strategic alliances for its branding partners.

Member of the Responsible Jewelry Council www.responsiblejewelry.com

Member of the United Nations Global Compact www.unglobalcompact.com

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First Published: Mar 26 2010 | 6:38 PM IST

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