Business Standard

Spring Summer style flashes back

Embrace this summer with Lifestyle's latest collection

Image

Announcement Corporate

Summertime is finally here, we can't help but smile. To keep the cheer Lifestyle announces its Spring Summer collection. The nuance of the summery colors is widely used across the collection which exhibits detailing at is best. Summery hues ranging from blues, yellows, oranges, browns, greens and more are the season’s take away.

If you are looking for the sexy, corporate, ethinic or sporty look head straight to the Lifestyle store located at Richmond Road & Oasis Centre and pick your look. Colourful and energetic the clothes are easy to mix and match and promise to brighten up your summer wardrobe.

 

The Men’s collection comprises: 

FORCA – Inspired from the latest global trends in fashion and constantly reinvents itself the brand draws its inspiration from new technologies, alternate sports and music. The range is flexible ranging from a ‘rugged’, retro to a romantic look. Priced between Rs.299/- to Rs.1299/- the collection showcases the latest streetwise fashions and turns them into comfortable, easy to wear clothes in touch with their surroundings. 

CLUB HOPPER – Glamorous 9 to 5 wear and beyond. Club Hopper is designed for a global urban guy with distinct taste and style. The new collection chooses bright summer colours and textiles to have a coastal resort feel to add to contemporary and glamorous edge. It is reinforced with impeccable club styling and tailored construction. The collection is prized between Rs 400 – 1899/-

FAME FOREVER – The collection is trendy, young and peppy, reinvented basic  casual wear for him. The collection comprises of two major themes - ‘The Canary Club’ & ‘360 Degrees’ which take inspiration from rustic colors and patterns of holiday home mixed with glamour, high summer colors and textile. The collection is priced between Rs 299 to Rs 1500

The women’s collection comprises:

GINGER – The brand is for young women who never want to look out of sync with their world. Vibrant and varied summer collection representing young energetic merging cultures both modern to retro, sketchy to harmonious natural art, floral and artistic graphics. The collection is priced between Rs.299/- to Rs.899/-

MELANGE – The collection comprises fashionable yet affordable designer clothing. The collection is modern yet contemporary and is dominated with Indian traditional crafts like hand block printing, exquisite hand embroideries on pure fabrics like silks, chiffons, georgettes etc. in vibrant-to-soothing shades. The collection is priced between – Rs.299/- to Rs.3999/-.

About Lifestyle International (P) Ltd:
Lifestyle is part of the Landmark Group, a Dubai-based retail chain. With over 30 years' experience in retailing, the Group has become one of the foremost retailers in the Gulf. Positioned as a trendy, youthful and vibrant brand that offers customers a wide variety of merchandise at an exceptional value for money, Lifestyle India began operation in 1999 with its first store in Chennai. Currently there are 14 Lifestyle stores and 7 Home Centre stores across Ahmedabad, Chennai, Bangalore, Hyderabad, Mumbai, Pune, Jaipur, New Delhi, Noida and Gurgaon.

Today Lifestyle offers a truly international shopping experience, a fact borne out by numerous accolades. Business World – IMRB Most Respected Company Awards Survey rated Lifestyle as the Most Respected Company in the Retail Sector in 2003 and 2004. Lifestyle has also been awarded the ICICI – KSA Technopak Award for Retail Excellence in 2005, the Reid & Taylor Retailer of the Year Award in 2006, the Lycra Images Fashion Award for the Most Admired Large Format Retailer of the Year in 2006 and more recently The Most Admired Retailer of the Year – Department Store at the Images Retail Awards 2008.

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: May 14 2009 | 8:36 PM IST

Explore News