Sun Direct Pvt Ltd, the leading direct-to-home (DTH) service provider is all set to redefine the television viewing in the country. Sun Direct today created history by launching the first ever High Definition (HD) broadcast on DTH platform in India.
Speaking on the occasion Mr. Tony D’Silva, COO of Sun Direct said “We believe that in the constantly changing viewer-ship dynamics and taste, to keep the viewer continuously happy and engaged we need to offer them new and exciting options and HD is another first from the Sun Direct stable. HD is a visual delight and we are extremely happy to launch the world class services for our audience in India.”
Adding another feather to the cap Sun Direct has crossed the 3 million subscriber base since its launch in December 2007. Sun Direct caters to every segment of the viewer ship through its innovative content packaging.
“Another landmark achievement for us is crossing the 3 million mark subscriber base by March 2009, as committed earlier; this achievement qualifies us to be the No 2 service DTH provider. In the coming fiscal year we look forward to occupy the pole position. We have added more customers than any other DTH player in the last one year and in the coming days we will be adding more innovative features, services and channels in our offerings.” Added Mr. D’Silva
HDTV is considered as one of the world’s best digital broadcast platforms with a higher resolution than traditional television system. The images and pictures appear more clear and sharp and sound quality is also enhanced. HDTV will improve the viewer experience by about 5 times over a regular television.
The Common-wealth Games next year will unveil this next generation of television viewing in India as the same will be telecast in HD and it will be a viewer’s delight. Various international channels and content providers have been queued up for obtaining mandatory statuary compliance for broadcasting HD in India.
Sun Direct offers the biggest spread of 41 add-on packages ranging from Rs 6 to Rs 300 per month of the most viewed channels. Sun Direct offers a basic package of over 130+ channels in digital clarity with DVD quality pictures and sound for a introductory offer of Rs.499*( 5 months subscription i.e. just Rs.99/-* month) –(*Taxes Extra),along with free Dish and Set top box, excluding installation charges.
- First DTH player to launch MPEG 4 Technology
- First DTH service to launch HD (High Definition) TV.
- First DTH service to provide FREE customer premises equipments (set top box & dish)
- First DTH service to provide 41 add on packages
- First DTH player to achieve 3 million subscribers in approximately 1 year
Sun Direct offers a total of 200+ channels and has all the most viewed and new channels broadcasted in the country. The packages are customized in such a way that the subscriber pays only for what they watch. Sun Direct has also recently introduced International channels in all their basic packs.
About Sun Direct:
Sun Direct is a 80:20 joint venture between the Maran family and the Astro Group of Malaysia. Sun Direct offers all customer premises equipments like the dish and Set Top box free of cost to the customer, which is a practice followed by DTH platforms across the world. Sun Direct is the first one to adopt the advanced MPEG4 technology offering better compression and signal quality and is the first to offer HD TV (High definition) content. Sun Direct offers all customer premises equipments like the dish and Set Top box free of cost to the customer offering more than 200 channels, with 7 basic packs and 41 add on packs.
