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Tata Indicom launches MaiLite for BlackBerry Smartphone Users

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Announcement Corporate

New Silver data plan gives customers unlimited Internet and instant messaging for just Rs. 299/- per month

Providing more value options to its business and retail customers, Tata Teleservices Limited, India’s fastest growing pan-Indian telecom service provider, today announced the launch of the new Tata Indicom MaiLite data plan for BlackBerry® service subscribers. This new Silver data plan provides customers with UNLIMITED data for accessing up to 10 supported email accounts, plus an optional BlackBerry email address, and popular instant messaging (IM) services at the low monthly rate of just Rs. 299.

The MaiLite is a new rate plan available for the BlackBerry® 8830 and BlackBerry® 8703e smartphones. The BlackBerry 8703e, with its solid voice and data features, long battery-life performance, Bluetooth® support and full QWERTY keyboard is now available from Tata Indicom for just Rs.9990/- and offers an exceptional value with the MaiLite rate plan.

 

Commenting on the launch of the new BlackBerry offer, Mr. Pradeep Dwivedi, Senior Vice President – Marketing, Tata Teleservices Limited said, “This is a paradigm shift in the proliferation of email access by mobile users. I am confident that this proposition will interest a broad range of users and we are glad to offer them a competitive tariff and handset price for the BlackBerry solution.” 

Ms. Frenny Bawa, Vice President India, Research In Motion said, “RIM is pleased to work with Tata Teleservices to bring this new BlackBerry data plan to their customers. The MaiLite data plan will significantly help in broadening the reach of BlackBerry smartphones and services in India.”

The Tata Indicom MaiLite data plan offers unlimited access to industry-leading email and instant messaging features, allowing customers to access up to 10 supported POP3/IMAP email accounts (including most popular ISP email accounts such as Yahoo! Mail and Google Mail), plus an optional BlackBerry email address, as well as various instant messaging services (including Windows Live Messenger, GTalk, Yahoo! Messenger and BlackBerry® Messenger) from their BlackBerry smartphone.

About Tata Teleservices Limited:
Tata Teleservices Limited is one of India's leading private telecom service providers, having a pan-India presence. The company offers integrated telecom solutions to its customers under the Tata Indicom brand, and uses the latest technology platform(s) for its wireless network. With a customer base of nearly 38 million, Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, covers over 325,000 towns and villages across all of India’s 22 telecom circles. In November 2008, Tata Teleservices entered into an agreement with Japanese telecom major NTT DOCOMO, as part of which the Japanese company acquired a 26% stake in TTSL for USD 2.7 billion. The transaction marks a key step in the strategic evolution of Tata Teleservices, as it moves towards a pan-India dual network presence. The company also recently announced a unique reverse equity swap strategic agreement between its fully-owned telecom tower subsidiary, Wireless TT Info-Services Limited, and Quippo Telecom Infrastructure Limited—with the combined entity kicking off operations with 18,000 towers, thereby becoming the largest independent entity in this space in the country. Tata Teleservices’ bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony and wireline services.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM, Research In Motion and BlackBerry are registered with the U.S. Patent and Trademark Office and may be pending or registered in other countries. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. RIM assumes no obligations or liability and makes no representation, warranty, endorsement or guarantee in relation to any aspect of any third party products or services.

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First Published: Aug 11 2009 | 7:18 PM IST

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