Tata Motors today announced the launch of ‘Tata Motors Full Throttle’, a platform for steering the company’s participation in motorsports and allied activities.
As part of this new initiative, the company is participating in the forthcoming Desert Storm Rally with a team of 2 Tata Safaris and 2 Tata Xenon XTs, beginning on February 22, 2011 from Ahmedabad.
According to Mr. R. Ramakrishnan, Vice President, Commercial- Passenger Car Business Unit, Tata Motors, “With best in class technologies in our product range, we will now be able to showcase these technologies through Tata Motors Full Throttle. The platform will help the company in organising and synergising all efforts and activities in the area of motorsports including development and testing.”
Tata Motors has earlier participated in several international rallies such as the London – Capetown rally in 1998, ASEAN rally in 2005 and the SAARC rally in 2007 with the Safari sports utility vehicle. Both the Tata Safari and the Tata Xenon XT, a 4x4 lifestyle pickup, have also been driven in various rallies in the past by independent participants.
About Tata Motors
Tata Motors is India's largest automobile company, with consolidated revenues of Rs. 92,519 crores ($ 20 billion) in 2009-10. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand and Spain. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 5.9 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top three in passenger vehicles. It is also the world's fourth largest truck manufacturer and the second largest bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia and South America. (www.tatamotors.com ).
