The 15,000 km country-wide Nano Superdrive reached Mumbai today. The Tata Nano Superdrive started at Sanand on June 2, 2010, to celebrate the inauguration of the Tata Nano’s new plant.
The ‘Superdrive’ branded Tata Nanos were absolute traffic-stoppers as they visited prominent landmarks like Haji Ali, the Gateway of India and the Bandra – Worli Sea Link in the city. Citizens at these landmarks greeted the people’s car with immense excitement. Shoppers at the Nirmal Lifestyle mall enjoyed an up-close experience with the Nano and its unique features, besides games related to the car.
A celebration ceremony at the Taj President Hotel for Nano owners in the city was organised to celebrate the car’s first year.
The Nano Superdrive is testament to the Nano’s robustness and reliability. The Nano Superdrive will leave the city tomorrow with a flag off ceremony, at the company’s dealership, Concorde Motors, and will proceed to the next destination, Pune. The drive will touch 10 cities and, after a month, will conclude in Mumbai on June 28, 2010.
For more information log on to www.tatanano.com. You can also follow the ‘Tata Nano Superdrive’ on the Tata Nano Facebook page by visiting www.facebook.com/TataNanoPage
About Nano Superdrive:
Nine Tata Nanos are circumambulating India on three different routes on an enchanting 26 day long voyage, visiting 36 cities, covering an incredible distance of 15,000 Kilometers! Each route has been christened after our tri-coloured national flag namely ‘The Saffron Route’, ‘The White Route’ and ‘The Green Route’ keeping with the theme of the country-wide drive. Tata Motors has specially festooned each Nano with a theme and these 9 Nanos will travel through diverse terrain, covering the length and breadth of the country. Prospective customers, who participated in an online contest, have been given an opportunity to drive on select routes.
About Tata Motors
Tata Motors is India's largest automobile company, with consolidated revenues of Rs. 92,519 crores ($ 20 billion) in 2009-10. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand and Spain. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 5.9 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top three in passenger vehicles. It is also the world's fourth largest truck manufacturer and the second largest bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia and South America. (www.tatamotors.com)
