Company Takes First-Mover Advantage in Exciting New Domain of Enabling Information & Entertainment Access on the Move
- Photon TV enables streaming of live feed from popular television channels in English, Hindi and other India regional languages
- Exciting service available exclusively to Photon Plus community
- Subscriber-friendly packages to view desired TV channels on the go
Tata Teleservices Limited, the country’s fastest-growing dual-technology telecom service provider, today announced the launch of Photon TV, an exciting new application that allows Tata Photon Plus subscribers to watch live television channels on their laptops while on the move, and on their personal computers at home and in the office. An industry-first service built on the country’s fastest mobile broadband service—Tata Photon Plus—the Photon TV service is exclusively available to Photon Plus users.
A personal computer- and laptop-based video-streaming application, Photon TV allows Tata Photon Plus users to view live TV feed from various sports, news, entertainment and regional channels, and to watch recorded TV shows from the library (viz Coffee with Karan, Zoom, Pogo, etc), movies, music and videos on demand.
“Tata Teleservices Limited has always been a pioneer in terms of adding value to the mobile communications experience in India—we added value to the way people talk by introducing the Pay Per Use (TATA DOCOMO) and Pay Per Call (Tata Indicom) concepts in India; we also added value on the voice and data services side by introducing the Walky and Photon families of products. Now, we have moved mobility another few giant steps along the evolutionary path, with the launch of Photon TV today. This innovative product underlines the technological superiority of the Photon technology, which has become the rage amongst Internet-users,” Mr Anil Sardana, Managing Director of Tata Teleservices Limited, said.
“With its growing popularity, Photon Plus has caught the admiration of millions of users across the country, thanks to its high-speed data access capabilities and the ease of mobility. When we launched Photon Plus, Tata Teleservices was the first telecom operator to launch high-speed mobile broadband access services in the industry. Today, with the technological innovation and breakthrough in mobile broadband services space, we have again taken the first-mover advantage by launching Photon TV, an innovative application and service that will appeal to a wide cross-section of our user base,” Mr Lloyd Mathias, Chief Marketing Officer of Tata Teleservices Limited, said.
The pricing mechanism to avail of the Photon TV service is also very reasonable and works on a subscription model. It is currently available in three different subscription options—Rs 4 per channel per month; Rs 29 per month for My Combo (a bouquet of 10 channels); and Rs 75 per month for all channels. Data charges will be applicable as per the subscriber’s data plan.
Tata Teleservices Limited worked on the Photon TV product jointly with Apalya Technologies, a pioneer and leader in developing and enabling mobile video delivery platforms. Apalya Technologies is a leader in putting together platforms that seamlessly stream video content to consumers, integrating mobile operators, content owners, content aggregators and mobile advertisers, thus creating new revenue streams across the value chain.
About Tata Teleservices Limited
Tata Teleservices Limited is one of India’s leading private telecom service providers, having a pan-India presence across all of India’s 22 telecom Circles. The company offers integrated telecom solutions to its customers under the Tata Indicom, Tata DOCOMO, Photon and Walky brands, and uses both the CDMA and GSM technology platform(s) for its wireless networks. Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, operates in more than 350,000 towns and villages across the country. In November 2008, Tata Teleservices entered into an agreement with Japanese telecom major NTT DOCOMO, and this transaction marks a key step in the strategic evolution of Tata Teleservices Limited. Tata DOCOMO has so far launched GSM services in 15 telecom Circles, and the remaining part of the country is also expected to be covered shortly. In December 2008, Tata Teleservices announced a unique reverse equity swap strategic agreement between its fully-owned telecom tower subsidiary—Wireless TT Info-Services Limited—and Quippo Telecom Infrastructure Limited, thereby becoming the largest independent entity in this space. Tata Teleservices’ bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony and Wireline services.
For details, visit www.tatateleservices.com, www.tataindicom.com, and www.tatadocomo.com.
