Starcom Worldwide today announced that it has been appointed as media agency partner by Walt Disney Company India. The agency network will manage Walt Disney’s media strategy and investment across all lines of business, prominent amongst which are broadcasting, studio entertainment and home entertainment, across all media forms. In addition, it will provide strategic advice as well as business solutions to the relevant businesses.
The account will be handled out of the Mumbai office of Starcom Worldwide.
Said Nikhil Rangnekar, Executive Director, India-West for Starcom Worldwide, ”The Walt Disney Company is a strategic client partner for us in several markets around the world and we are happy to have been selected by them in India. We were truly inspired with the straight forwardness, professionalism and ambition of the Client team in India and we hope to leverage all the proprietary applications and competencies at our disposal to provide them with superior understanding of their consumers and strategic, business building solutions.”
Key amongst these applications are the world renowned TV suite TARDIIS, that allows granular understanding of television viewing behaviour of audiences in ways previously not possible, INTENTRACK, the first and only continuous track of consumer intent and behaviour forecasting models built around that.
Girish Upadhyay, Business Director at Starcom Worldwide, Mumbai, will lead the account, reporting to Mr. Nikhil Rangnekar.
About Starcom Worldwide
Starcom Worldwide is one of the two global networks of Starcom MediaVest Group. The network started its branded operations in 2000 and has four offices and a staff of over 120 talented professionals. It counts amongst its clients such prestigious names as Aircel, HDFC Bank, Heinz, Himalaya Healthcare, Jet Airways, Kotak Group, Oracle, SAB Miller and Samsung.
About Starcom MediaVest Group [www.smvgroup.com]
Ranked one of the largest brand communications groups in the world, Chicago headquartered Starcom MediaVest Group encompasses an integrated network of highly specialized consumer contact companies. SMG's global organization includes strategic marketing communication architects who are highly specialized in media management, response media, internet and digital communications, as well as multicultural, entertainment, gaming, sports, sponsorship, event marketing and media. With over 6,000 employees in 110 offices worldwide, SMG delivers brand-building results for many of the world's leading companies. It is now part of VivaKi, the newly formed global communications entity within Paris-based Publicis Groupe.
Starcom MediaVest Group in India
Ranked consistently as one of India’s most admired media networks by Brand Equity, Starcom MediaVest Group is one of the youngest, largest and most diversified media networks in the country. It operates two media network brands Starcom Worldwide and MediaVest Worldwide and has over 300 contact architects and activators across its four full service offices and twenty other offices where its specialist units have an operation. It prides itself on its ‘people first’ approach at workplace and is known in the industry and in campuses as one of the best places to work in. It has one of the best retention rates amongst media networks in India.
Using proprietary planning frameworks such as Passion Group Marketing, internationally proven tools such as TARDIIS, local research and superior analytical skills, the agency attempts to build lasting connections between its clients’ brands and their customers.
Since 2007, the network has been represented to the media owners by India Media Exchange, formed after a strategic merger of its buying scale with that of sister VivaKi unit ZenithOptimedia, making it the second largest buyer of media in the market now.
In addition to communication strategy development and mainstream media negotiation, the network offers solutions in the area of out-of-home and ambient media [Navia], entertainment and embedded marketing [The Bridge], digital and wireless marketing [Starcom IP], sports and cause enabled marketing [Relay Worldwide], activation and media supported amplification [ACE] and small town and rural marketing [Xpanse], ambient assets, navigational signage, and retail branding [Enhance] and lifestyle marketing and communication [C].
SMG South Asia operations, headed by CEO Ravi Kiran, report to Chicago based Andrew Swinand, President-Global Operations for the network
