The Mudra Group, has always taken pride in embracing new ideas, new business models or, in this case, new technologies.
Keeping in line with its tradition of many firsts in the Advertising and Communications business, the Group has utilized the latest technology avenues to reach out to its clients and the media in a simple, convenient and effective manner.
The Mudra Group launches its Corporate ‘WAP Site’. This WAP site will now be accessible through the ubiquitous camera on all smart phones - by pointing at the QR codes, the information encoded will be the profiles of the Executive Board Members. It will also be possible to further navigate into the Mudra Group and its 4 agency network.
A QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smart phones. The code consists of black modules arranged in a square pattern on white background (see the QR code below).
The Group has also launched a ‘Social Media Hub’, wherein its social media presence has been aggregated to just one URL – giving the audience the convenience similar to that of a control panel or dashboard. This will help the Group reach out to the younger audience (consumers of tomorrow) on the social media and gain greater insights and understanding about them.
In addition to this, the Mudra Group website has been created with the objective of facilitating a two way communication with the audience. An intuitive ‘Search Tool’ will empower the visitor to pin point the crawler to the desired information source, while having simultaneous access to all information available on the Group. The website is also accessible from the WAP site and from the ‘Social Media Hub’ and vice versa. The result is, a smooth flow of information accessibility across different technology touch-points.
These technology innovations have all been conceptualized and developed by Tribal DDB India, the Group’s Digital Marketing and Communications Agency.
Commenting on this innovative tool, Max Hegerman, President, Tribal DDB India said, “Business has always been about the effective transfer of information. Technology has the means to distribute that information in ways that are more meaningful and conducive to the way people live and work today – which is inherently more social. Tribal DDB India is proud to have developed a set of world-class communication tools for the Mudra Group that fully leverage the power of the digital space.”
Adding to this, Madhukar Kamath, Group CEO & MD, said, “Tribal DDB India has surpassed the brief that I gave them. They have come up with not just a comprehensive new website for the Mudra Group but have also enabled us through the 'Social Media Hub', to tap into the growing importance of the Social Media. I am thrilled with their QR code and WAP solutions. Understanding technology, harnessing the Social Media and embracing innovation underlines the Mudra Groups commitment of Inventive Brand Solutions.”
About Tribal DDB India:
Tribal DDB India, a unit of DDB India Group, is India’s leading full service digital agency, which offers end-to-end digital branding solutions. It is a part of the Tribal DDB Worldwide network. It specializes in building brands across all forms of new media. Its services include strategic consulting, creative execution, online media planning and campaign management and search engine optimization. Tribal DDB Worldwide network was featured in Advertising Age’s A-list 2008 as one of the most revered and awarded advertising firms. And, in 2009, Tribal DDB was named Media’s Agency of the Year in Asia Pacific.
Tribal DDB India’s clients include ITC, LIC, Volkswagen, Idea Cellular, among others.
