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TripAdvisor join hands with Yatra.com

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Announcement Corporate

Customers of Yatra.com to get access to millions of hotel reviews & opinions

TripAdvisor, the world’s largest and most popular travel community, and India's leading online travel company Yatra.com, today announced the formation of an alliance, which will see content collaboration in the Indian online travel space.

The alliance will allow Yatra.com customers to get access to the unbiased hotel reviews posted by travellers on TripAdvisor, including those posted on its India website, www.tripadvisor.in. This will enable them to make the best possible choice of  hotels based on their needs.

“Online hotel bookings are growing rapidly in India and featuring TripAdvisor hotel reviews will help reduce the uncertainty around booking even the lesser known hotels in hundreds of tourist destinations across India. Online travel agents around the world and in India as well, have featured TripAdvisor hotel reviews and reported increased conversion in hotel bookings.” said Sharat Dhall, Managing Director, TripAdvisor India.

 

He further added, “This association is strong testimony to the unparalleled depth of TripAdvisor reviews on Indian hotels. In a short span of time, TripAdvisor has not only grown to become one of the leading travel websites in the country, with more than 2 million monthly unique Indian visitors, but also has the largest pool of real traveller reviews on Indian hotels. With this partnership, Indian travellers can read about fellow traveller experiences with the hotel and then go straight ahead and book the perfect stay.”

Dhruv Shringi, CEO and Cofounder, Yatra.com, said, “Yatra.com has always been at the forefront of innovation in the online travel market, and we are delighted to feature TripAdvisor hotel reviews, which will improve the overall user experience and enable the travelers to make the right choice of hotels based on the experiences of the fellow travelers.”

He further added “Since inception, Yatra.com has been focusing on the changing tastes, preferences, behavior and needs of the travelers.  An indicator of our intent can be gauged from the fact that in the last two years we have introduced several new services, such as partial payment facility for domestic hotels and international flights, 51% cash back on companion’s travel, an exclusive Yatra Barclaycard Platinum Credit Card, Compensation for flight delays, Best Fare Challenge and Cash Back on International tickets for Net Banking customers. This fresh feature will further contribute in enriching the entire Yatra.com Experience”

About Yatra.com
Yatra.com, rated as India’s No. 1 travel website by Juxt Consult - India Online Survey 2008 is a one-stop-shop for all travel needs. From air tickets to hotel rooms to holiday packages to car rentals, yatra.com has everything to service today's traveler. With yatra.com, you can book air tickets over the internet, through their 24x7 customer care centre, Yatra.com Holiday Lounges or by simply using your mobile phone. Yatra.com gives you an access to the best travel deals across a myriad of national and international destinations. It is one of the largest consolidators of hotels in India. Yatra.com provides reservation for 4,000 hotels across 300 destinations in India. Yatra also has international tie-ups with all the major international airlines and provides real time access to over 90,000 hotels across the world. All products at yatra.com come with a best price guarantee and an assurance of instant bookings.

About TripAdvisor Media Network
TripAdvisor® Media Network, operated by TripAdvisor, LLC, attracts more than 36 million monthly visitors* across 15 popular travel brands: TripAdvisor®, www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.familyvacationcritic.com, www.flipkey.com, www.frequentflier.com, www.holidaywatchdog.com, www.independenttraveler.com, www.onetime.com, www.seatguru.com, www.smartertravel.com, www.travel-library.com, www.travelpod.com and www.virtualtourist.com. TripAdvisor-branded sites make up the largest travel community in the world, with more than 25 million monthly visitors*, 15 million registered members and 30 million reviews and opinions. Featuring real advice from real travelers, TripAdvisor-branded sites cover more than one million destinations, hotels, restaurants and attractions and operate in the U.S. (http://www.tripadvisor.com), the U.K. (http://www.tripadvisor.co.uk), Ireland (http://www.tripadvisor.ie), France (http://www.tripadvisor.fr), Germany (http://www.tripadvisor.de), Italy (http://www.tripadvisor.it), Spain (http://www.tripadvisor.es), India (http://www.tripadvisor.in), Japan (http://www.tripadvisor.jp), Portugal and Brazil (http://www.tripadvisor.com.br), Sweden (http://www.tripadvisor.se), The Netherlands (http://nl.tripadvisor.com) and Canada (http://www.tripadvisor.ca). TripAdvisor also operates in China under the brand daodao.com (http://www.daodao.com) and Kuxun.cn (http://www.kuxun.cn). TripAdvisor® Media Network provides travel suppliers with graphical advertising opportunities and a cost-per-click marketing platform. Collectively, the sites comprising the TripAdvisor Media Network have won hundreds of awards and accolades from press and industry worldwide. TripAdvisor and the sites comprising the TripAdvisor Media Network are operating companies of Expedia, Inc. (NASDAQ: EXPE).

TripAdvisor, Travelers’ Choice and the TripAdvisor logo are registered trademarks of TripAdvisor LLC in the U.S. and/or other countries.  Other logos or product and company names mentioned herein may be the property of their respective owners.

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First Published: Apr 20 2010 | 7:22 PM IST

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