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UltraTech Cement the Official Team Sponsor of Rajasthan Royals

CHAMPIONS UNITE!!

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Announcement Corporate

Shilpa Shetty , co–owner along with Raj Kundra give a heart-warming farewell to the team - Yusuf Pathan, Mohammed Kaif, Ravindra Jadeja, Dinesh Salunkhe, Niraj Patel, Mahesh Rawat, Swapnil Asnodkar and Siddharth Trivedi as they leave for the African Safari.

UltraTech Cement Limited, the single largest cement brand in the country, today proudly announced its association with the defending champions of Indian Premier League 2008, Rajasthan Royals. Through this association UltraTech will be the Official Team Sponsor of the Jaipur based IPL team.

Commenting on the association, Mr. Ranjit Barthakur, Vice Chairman, Rajasthan Royals said, “UltraTech Cement is driven by an extensive team of professionals who are inspired by sound leadership and strategic thinking which also drives our team. We are happy to be working with them in Season 2.”

 

Further commenting on this partnership, Mr. O. P. Puranmalka, Business Head (Marketing & Strategy), UltraTech Cement, said, “The coming together of the two brands, UltraTech Cement and Rajasthan Royals, is the bringing together of two champions. Both are champions in their respective domains. Both are leaders and victorious, and are a perfect match. UltraTech has had a long association with Indian Cricket and we are extremely proud to be associated with the Champions of the last IPL season – Rajasthan Royals.”

Inspired leadership, innovation, professionalism and a well thought out strategic approach lead the team to win India’s first IPL.  By defining roles specifically and delegating responsibility, the Rajasthan Royals came together as a cohesive winning unit, eventually emerging as champions. This ethos perfectly blends with UltraTech Cement who are known to be leaders and champions in its own sphere.

The event also witnessed Raj Kundra and Shilpa Shetty -co-owners Rajasthan Royals bid farewell to the Indian players of the team. Shilpa’s encouraging words and support charged up the ambience and definitely the players.

She further added, “Rajasthan Royals is a heady mix of youth, experience and emerging talent and the same even holds true for UltraTech. Through this association we will be cementing our relationship, a definite “best choice” for us!”

About Rajasthan Royals
Rajasthan Royals is the Jaipur franchise cricket team that represents the state of Rajasthan in the Indian Premier League. The Rajasthan Royals team embodies the spirit of the Rajasthani people – of valour, courage and honour both on and off the field. The Rajasthan Royals have become a very well known brand across the cricketing world, after their historic win in the inaugural IPL in 2008.

With their home base in Jaipur, India’s well known ‘Pink City’, they have built a strong support base in the UK (where the ownership is based), Australia (where their captain and coach – Shane Warne is from), and now wish to leverage their strong South African connections to attract fans here during this season’s IPL. The connections are significant through players Graeme Smith, Morne Morkel and Tyron Henderson, and through management, with Jeremy Snape (South Africa Performance Coach) a key member of the coaching team. Shilpa Shetty, the world famous Bollywood star, and partner Raj Kundra recently bought a 12% stake in the franchise, and are helping the team develop its off field merchandising plans, working closely with their partners.

About Ultratech Cement
The Aditya Birla Group Cement Business has a manufacturing capacity of 36.25 mnT annually. The capacity is derived from the 19 plants situated across the principal regions of India and 4 bulk terminals, including one in Sri Lanka. UltraTech Cement is considered India’s most trusted and reliable brand amongst Engineers, Builders, Contractors and Individual House Builders. 

About Aditya Birla Group
UltraTech Cement is a part of the Aditya Birla Group which has a global presence in over 25 countries spanning across 5 continents. The Group is a $28 bn conglomerate and a part of the Fortune 500 companies. Over 50% of its revenues flow from its operations abroad. The operations are conducted through over 40 companies with a committed, diligent and highly skilled workforce of over 1,00,000 employees.

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First Published: Apr 08 2009 | 8:38 PM IST

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