The tie-up marks the channel's foray in the Home Entertainment Segment and adds to the Shemaroo World Cinema catalogue.
India’s first and highest rated world cinema channel, UTV World Movies has signed up with Shemaroo World Cinema, for releasing its world acclaimed library titles in the Indian home video market. Through this strategic partnership, UTV World Movies takes another step towards making contemporary, award winning World Cinema available across several platforms.
UTV World Movies has an enviable library of over 600 critically acclaimed, award winning and contemporary blockbuster titles from more than 40 countries spread across languages and genres comprising Oscar winning and nominated titles such as ‘The Lives of Others’, ‘Divided We Fall’, & ‘The Counterfeiters’; Oscar nominated and other award winning films like ‘Waltz With Bashir’, ‘Machuca’, ‘Your Name Is Justine’ and ‘The House of Flying Daggers’.
Shemaroo World Cinema has a collection of award winning titles of several renowned film makers like Jean-Luc GODARD, Akira Kurosawa, Pedro Almodóvar, Roman Polanski, and Claude Chabrol among many others. Shemaroo aims to bring World Cinema at the consumer’s doorstep and that too at affordable prices.
Through its association with Shemaroo World Cinema, UTV World Movies would release Oscar winning titles like ‘The Mission’ and ‘A Room With A View’ in addition to other award winning & nominated films like ‘A Tale Of Two Sisters’ and ‘The Phantom Lover’ among many more. The collection is slated to hit the Indian market by April 2009.
Shantonu Aditya, Executive Director, UTV Global Broadcasting Ltd says “After successfully launching India’s first world cinema channel across cable and DTH platforms in the country, we are very pleased to expand our content delivery model to include home video and are confident of the combined strength of our content along with Shemaroo’s acumen in the home video segment.”
Hiren Gada, Director, Shemaroo Entertainment, added ‘After receiving a good response for our Shemaroo World Cinema initiative recently, we are delighted to enhance our catalogue, with that of UTV World Movies. With UTV World Movies appealing collections, and our strong distribution network and wide product presence across the home video platform, we are certain that we will be able to optimize and create a product presence. The common objective of our collaboration is to grow the World Cinema market and create mature audiences.’
About UTV World Movies – An initiative of the UTV Network, UTV World Movies is India’s first and leading world cinema channel comprising films from around the world that are contemporary, glamorous, award winning & entertaining box-office hits. In addition to showcasing a classic mix of foreign films, the channel is also actively involved in promoting the World Cinema genre through ground activities and screenings through tie ups with various international cultural groups.
About Shemaroo World Cinema
Shemaroo Entertainment is taking a magnificent step to make World Cinema more accessible to the Indian audiences like never before. All this - while retaining the ingredients of "a Popcorn Movie" - to strike a similar chord with the viewers. So, get ready to appreciate World Cinema, just as we do for any popular Indian Cinema!
Our huge repository includes, unique cinematic experiences cutting across all genres and films, critically acclaimed titles across the world and titles which have won prestigious awards like Cannes, Oscar, Venice and Berlin among others.
Our World Cinema catalogue includes movies that have transcended all the temporal and spatial boundaries. There are titles which have won the hearts of masses, classes and critics too.
Website: www.shemarooworldcinema.com
