EDITOR’S SYNOPSIS:
- Vadilal’s ice cream capacity raised to 3.25 lakh litres per day from 2.25 lakh litres per day
- Vadilal is the largest player in cones, cups and candies categories
- Vadilal plans to increase its share in the organised ice cream market to around 24% from current 20%
Vadilal Industries Ltd has embarked on a high growth trajectory by aiming for a 40% growth in sales for financial year 2011-12 on completion of its Rs 80 crore expansion-cum-modernisation projects. With the latest state-of-the-art machines in place, the company has emerged as the largest player in the cones, cups and candies categories in the Indian ice cream market.
Explaining their growth strategy, Vadilal Industries managing director, Rajesh Gandhi said, “With the completion of our expansion-cum-modernisation projects, Vadilal’s production capacity which was 2,25,000 litres per day earlier will grow to 3,25,000 litres per day from April 2011 onwards. In spite of higher prices, we expect strong growth in demand for ice creams in the coming months. As against an average industry growth of around 15%, we are working hard to achieve a sales growth of 40% in 2011-12. Vadilal plans to increase its share in the organised ice cream market to around 24% from the current 20%.”
In its endeavour to meet the demand from consumers as well as to provide them with the best quality products, the company has set up India’s fastest cone-making machine. As against the current machines which make 6000 cones per hour, Vadilal has put in place a machine which will make 18,000 cones per hour. It is the first and the only ice cream producer in India to have such a machine.
Elaborating on the huge potential in the Indian ice cream market, Devanshu Gandhi, MD of Vadilal Industries Ltd, said, “While the Chinese ice cream market is worth around Rs 20,000 crore, the total Indian market size is just Rs 2500 crore, with the organised sector market estimated at Rs 1500 crore. So, even as we continue to flood the ice cream markets in India with our mid and low-end products, Vadilal is now increasingly focusing on selling high-end products too.”
Vadilal Industries has two ice cream production facilities – one at Pundhra in Gandhinagar district, Gujarat and the other one at Bareilly in Uttar Pradesh. To beat the summer heat, Vadilal is ready with multiple new product launches in all its categories as well as special offer schemes.
