- The road trip will span across 8 cities showcasing the new V6200 & Ducati Monsters 796
Videocon Mobile Phones flags off the first ever Mo-Biking road trip. The trip will cover 8 cities and showcase the stunning new V6200 (Videocon Ducati Brand licensed Phone) and Ducati Monster bikes to give the audience a firsthand experience of the concept of Mo-biking. This is for the first time that an Indian company has launched a brand licensed phone from the International superbike major Ducati Motors Plc. Videocon has its presence across India and the trip has been planned keeping in mind the stature of the brands associated with the trip. The trip has been divided into 2 teams which will cover 8 cities during its journey which includes Mumbai, Pune, Ahmedabad, Hyderabad, Chennai, Bangalore, Delhi and Chandigarh
On the occasion Mr. Saurabh Dhoot (Director, Videocon Group) said: “We are proud to introduce a new trend with the first ever Ducati brand licensed sports phone in India. “Mo-Biking” is not just the theme of our association but is an experience in which we want all adventure enthusiasts to participate”.
(**) About the product
The phone can be interestingly operated on three modes that are Phone, Fun and Sports mode. It also comes with Ducati branded Sports bottle & an Arm Band carrying case, and MapmyIndia GPS manual
A phone with a rugged and sporty design comes with Anti Slip Grip, Screw frame body chassis and dust resistant keys that have unique side control. With the Special sports features and design and brand licensed with Ducati, this phone proves to be a consumer delight. The best part is that the phone is one of its kinds in the country. V6200 is a perfect balance for a person who needs a gadget to compliment his/her adventures spirit & not just the phone.
The phone has been designed keeping in mind all the requirements of any adventure enthusiasts and also give a complete Mo-Biking experience. Videocon V6200 has interesting features like E-Compass (To know directions), Thermometer (To check temperature), Barometer (To gauge Pressure), Altimeter (To ascertain height), Pedometer (To count the number of steps), GPS System, UV Sensor (to know if you are exposed to harmful UV rays) and an Anti Slip Grip rugged body. It has a 2 MP Camera, Dual LED Torch, 6cm TFT Screen, Pre-bundled 4GB Memory Card which has pre-loaded life time validity GPS navigation system from MAPMYINDIA & 2 headsets – normal and sports, and Customizable LED Pulse Indicator. It also has mobile tracker, FM with FM recorder and a sunset & sunrise meter
About Videocon:
Videocon’s new logo, the fluid “V”, coupled with a new proposition – Experience Change -- is a fresh new identity for a group that has been named among India’s top brands. It reflects Videocon’s renewed focus on moving quickly from static to energetic. The brand campaign for Videocon Mobile Phones says, “V is the New Me”. This brand campaign is a metaphor for the restless nature of youth – change becoming the only constant. Mobile phone today is a part of one's inherent self and slowly it is becoming a complete world in itself.
Videocon Group’s success has been built on various pillars, an important one being the strong relationship the group has built, over the years, with its massive base of trade and channel partners. Videocon has also made strong inroads into a third of the market through a multi-brand strategy that covers consumers of all socio-economic backgrounds. It now has almost 85% penetration in shelf space.
About Ducati:
Founded in 1926, Ducati builds racing-inspired motorcycles characterized by unique engine features, innovative design, advanced engineering and overall technical excellence. The company produces motorcycles in six market segments which vary in their technical and design features and intended customers: Superbike, Desmosedici RR, Monster, Multistrada, SportClassic and Hypermotard and the new Diavel.. The company’s motorcycles are sold in 80 countries worldwide, with a primary focus in the Western European, North American and Japan markets. Ducati competes in the World Superbike and MotoGP World Championships. In World Superbike, Ducati won 16 of the last 20 Manufacturers’ titles and 13 Riders’ titles. Competing in MotoGP since 2003, Ducati won both the Constructors’ and Riders’ world titles in 2007. For more information, please visit our web site at www.ducati.com
