* Introduces handset with 100W Music PMPO output
‘Qruz’ V1425, ‘V1424’ and ‘V1430’
Videocon has launched new handsets thus extending its range from the current 20 to 25. ‘Qruz V1425’ is a 100 W PMPO Music Output phone with really large speakers, while ‘V1430’ is the Long Battery phone with 1800 mAH battery, and ‘V1424’, has stylish looks and is an absolute entertainer with Gun Metal Lining.
Mr. Anil Khera, CEO, Videocon Mobile said, “We are happy with the encouraging response from the market, and are keen to enhance our penetration across markets with our offerings. We are targeting customers looking for basic characteristics like Connectivity, Camera, Music, Memory, Large screen etc, coupled with Voice, Text and Internet solutions as part of their lives. Our objective is to emerge amongst the leading players based on our range and offerings”
Mr. Rahul Goel, COO, Videocon Mobile, said, “Features and functionality desired by customers are our key targets. Long battery life; Music device; and Stylish looks are steps in this direction. With multiple solutions for interconnected life, we are providing customers with device that helps them manage their tasks easily.”
Videocon is emphasizing on its distribution channels to make these handsets available to its consumers for a value for money proposition. Videocon has a very efficient & friendly after sales service. The call centre and 350 plus authorised service centres are readily available for the consumers for any queries, issues and support
‘Qruz V1425’ is the first release in the 100W PMPO Music Output series of incredibly loud Music Phones. ‘Qruz V1425’ with 100W PMPO Music Output is a first of its kind and is targeted towards the consumer who wants to enjoy incredibly loud music of his choice. This stylized dual SIM phone has extra large boom speaker with back cover Mesh Grill, VGA Camera, Bluetooth, long 1200 mAH battery, MP3 player, high resolution 2’’ TFT screen, expandable memory up to 4GB, 1000 Phonebook/500 SMS memory along LED torch with Mobile Tracker.
‘V1430’, with the 1800 mAH battery, has long battery life as a key proposition. This dual SIM phone has a VGA Camera with Video Recorder, 1800 mAH battery (up to 600minutes talk/20days standby time), 1.8” TFT screen, MP3 player with dedicated key, Bluetooth and expandable memory up to 4GB.
Completing the range is the Snazzy and Smart V1424, a good looking device with Gun Metal Linings. This absolute entertainer is a Dual SIM phone with VGA Camera, MP3 Player, expandable memory up to 2GB, 2” TFT screen, Bluetooth and Mobile Tracker.
Mr. Goel added: “Other than urban-semi urban, the rural market is expanding rapidly. Our objective is to be a one stop shop for the customer, and cater to each and every class and age. Mobile penetration in interiors is increasing at very rapid rate but electricity is still a major challenge, hence we came up with this mobile which caters to their needs at value for money pricing. Long battery is always beneficial for metro as well as non metro lifestyles with all the important features of the phone”.
Videocon Mobile Phones was awarded the Product of the Year 2010 in the ‘Value Phones’ category for their V1405. Product of the Year is an internationally recognized standard that celebrates and rewards the best innovations in consumer products. Thousands and thousands of discerning consumers across India evaluate the innovations and choose only the best as their Product of the Year.
About Videocon
With the unveiling of Videocon’s new brand identity, the brand is increasingly seen as transformational, empowering, energetic, youthful and friendly. Videocon’s new logo, the fluid “V”, coupled with a new proposition – Experience Change -- is a fresh new identity for a group that has been named among India’s top brands. It reflects Videocon’s renewed focus on moving quickly from static to energetic. The brand campaign for Videocon Mobile Phones says, “V is the New Me”. This brand campaign is a metaphor for the restless nature of youth – change becoming the only constant. Mobile phone today is a part of one's inherent self and slowly it is becoming a complete world in itself.
Videocon Group’s success has been built on various pillars, an important one being the strong relationship the group has built, over the years, with its massive base of trade and channel partners. Videocon has also made strong inroads into a third of the market through a multi-brand strategy that covers consumers of all socio-economic backgrounds. It now has almost 85% penetration in shelf space.
