Leading conglomerate Videocon Group unveiled a wide range of trendy, New Age mobile handsets in Maharashtra, The range of hassle free and reliable mobiles are also feature-rich, including basic colour models, phones with FM radio, single/dual SIM, MP3 music, camera, multimedia and the latest touch phones and touch windows phones
Keeping in mind the sensitivities of the Indian consumer, Videocon Group has launched a slew of phones which are in line with their new age needs and consumption patterns following the trends for this coming New Year.
Videocon is very excited to launch its mobile phones and intends to be amongst top three in this space in 2010 by taking leadership on quality, range, technology and value. Mobile phones are today an integral part of more than 400 Million people and growing. Videocon is the largest and most trusted Consumer Durable Company in India today and our fit in this very exiting business is natural.
On this occasion Mr.V.N Dhoot, Chairman and Managing Director, Videocon Group added: "Videocon is very excited to launch its mobile phones and intends to be amongst the top three in this space in a year's time by taking leadership on quality, range, pipeline, technology and value. Mobile phones are today an integral part of more than five hundred million people and growing. Videocon is the largest and most trusted consumer durable company in India today and our fit in this very existing business is natural."
Mr. Anil Khera, CEO, Videocon Mobile Phones Division, said: “We take immense pride in launching our phones, which have strong characters and unique style. This is in keeping with our attention to detail and uncompromising quality for our products. We shall leverage the strengths of the Videocon brand in delivering products and services to customers and partners by adding value to the products through the creative design that gives an attractive look and feel on the handset along with total quality management.”
India is one of the fastest growing cellular mobile phone markets in the world, with an existing user base of over 400 million subscribers across the country, and 10 million new users being added every month.
Mr. Rahul Goel, COO, Videocon Mobile Phones Division, said: “We are upbeat about the customer response for our mobile-phone launch particularly in Maharashtra. We are targeting sizeable sales of handsets in terms of volume and value by establishing a solid relationship with channel partners and operators. Our objective is to emerge as a leading brand of mobile phones with the help of highly-skilled manpower along with a widespread sales and marketing network as well as excellent after-sales service."
Videocon’s new logo, the fluid “V”, coupled with a new proposition – Experience Change -- is a fresh new identity for a group that has been named among India’s top brands. It reflects Videocon’s renewed focus on moving quickly from static to energetic. The brand campaign for Videocon Mobile Phones says, “V is the New Me”. This brand thought was arrived after an extensive study of Indian youth and their behavior patterns. The study showed that consumer buying behaviour has evolved over the years. Earlier clothing and fast food brands were 'badges'. Now, technology occupies a much larger mind space. They invest in those brands which reflect their attitude and personality. It is also a metaphor for the restless nature of youth – change becoming the only constant. Mobile phone today is a part of one's inherent self and slowly it is becoming a complete world in itself.
Videocon Mobile Phones keeping this need in mind has therefore launched handsets which are very stylish, contemporary, user friendly and loaded with smart features that will make heads turn. These phones will surely become an extension of its user’s personality and will be used to create an attitudinal statement. The entire social networking applications and the basic phone features apart from Camera, Music and other entertainment led pieces contribute to a growing influence and outreach that an individual has within his friends circle. This is the second and equally critical face of the 'V in the new me' positioning.
Videocon’s existing wide sales and marketing network will help establish a pan-Indian presence for its new range of cell-phones. The company also plans to aggressively expand across the country by appointing an extensive network of dealers and distributors, with an emphasis on reach and penetration. With a wide range of products and accessories, coupled with an extensive dealer and distributor network and a reputed service partner with a nation-wide presence, Videocon aims to emerge as a leading player in the Indian mobile phone market soon.
About Videocon
The Videocon group, with a turnover of over Rs 24,000 crore, is rated among India’s top 15 business houses and is among the top 100 emerging giants of the world. It is also among the top 50 brands in India (source: Brand Equity ‘Most Trusted Brand’ Survey, 2009). Videocon is the undisputed leader in consumer electronics and home appliances and is No 1 in the CTV, Washing Machine and Refrigerators segment. Videocon is in a steady climb to be amongst the top global consumer durable companies and believes it has to constantly evolve to fit the needs of the consumer.
The company offers a full range of products in televisions (conventional, flat and LCD), washing machines, air-conditioners, refrigerators, audio products, home theatre systems and microwave ovens. Videocon also has a significant sales presence globally and sells its made-in-India appliances to markets in Europe, West Asia, Latin America, Nigeria and Indonesia, all of which contribute to expanding and consolidating the company's global footprint.
In addition, the company has 18 manufacturing facilities globally, including in Italy, China and Oman. Videocon has R&D centres in Shenzhen, China, and Tokyo, Japan that are constantly working towards innovating consumer-focused technology with a special emphasis on the environment.
With the unveiling of Videocon’s new brand identity, the brand is increasingly seen as transformational, empowering, energetic, youthful and friendly. This stupendous success has been built on various pillars, an important one being the strong relationship the group has built, over the years, with its massive base of trade and channel partners. Videocon has also made strong inroads into a third of the market through a multi-brand strategy that covers consumers of all socio-economic backgrounds. It now has almost 85% penetration in shelf space.
