VLCC, a leading player in the Wellness domain in South Asia and the Middle East, has introduced a range of 15 Sun Protection products based on herbal/natural ‘actives’, making it the most comprehensive range in the market today. Apart from the regular SPF-based sun block lotions, the wide array includes Sweat Free sun block lotion, Night Peeling cream, Oil-free sunscreen gel, Skin Polishing face scrub and Sunscreen soufflé.
This range has been especially developed after thorough analysis of Indian summer conditions and their effects on various skin types. All products in this range are enriched with herbal or fruit extracts giving a refreshing feel to the skin, along with their ultra protective formula. VLCC’s sun care range is meant to address the various skin problems that people face during summers and provide them an easy solution.
The sun care market in India is valued at '129 crores* in 2010 with a projected growth rate of 15%. The company expects to capture more than 10-12% of this market this year with VLCC’s comprehensive portfolio of Sun Protection and After Sun Care Products.
VLCC’s latest sun protection range is priced between '95 and '350, catering to the masstige segment. The company has an assortment of value priced SKUs, priced under '100, that have been included in the product range, mainly comprising Face Washes, Scrubs and small sized variants, to cater to the price-sensitive consumer.
One of the unique offerings of VLCC’s sun protection range is the Sweat Free Sun Block Lotion SPF 40. It has a distinct 'Sweat Free' formulation that helps the skin retain its natural moisture by making it sweat free. The Comfrey plant extract present in the formulation lends anti-irritant properties to protect the skin against irritation and redness and the non-greasy formula lends a satin-smooth feel to the skin.
The VLCC’s Sun Care summer range includes Oil Free Sunscreen Gel SPF15, Glow+ Sun Block Lotion SPF 20, Matte Look Sun Screen Lotion SPF 30, Moisturising Sun Block Cream SPF 25, Sweat Free Sun Block Lotion SPF 40, Hydrophobic Sun Block Lotion SPF 50, Extreme Sun Protection Cream SPF 60, Anti Tan Skin Lightening Face Wash, Fade Tan Skin Polishing Face Scrub, Clear Tan Fruit Face Pack, Soothing After Sun Gel, Enbrighten Tinted Sunscreen Souffle, Enbrighten Peeling Night Cream and Anti Spot UV Sun Screen Cream.
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