Mumbai, June 02, 2011: Vritti i-Media’s innovative out door advertising network has helped Lokmat, one of Maharashtra’s leading Marathi dailies to increase its readership and brand recall in the semi urban and rural areas of Maharashtra. Vritti’s expertise and understanding of the rural market was leveraged by Lokmat through an engaging campaign across Vritti’s audio network in 4 different locations across Maharashtra at MSRTC bus stands for a period of 3 months starting January 2011.
Daily headlines from the newspaper were recorded and aired everyday along with a simple, catchy message reminding the people to pick up a copy of Lokmat being sold at the venue while waiting for their buses. The campaign was a success across Maharashtra directly resulting in increased counter sales for Lokmat at the advertising locations.
Speaking about the Lokmat campaign, Mr. Rajesh Radhakrishnan, Director, Marketing and HR, Vritti i-Media said, “The uniqueness of Vritti’s OOH solution lies in the fact that it is the only medium that can be effectively leveraged to highlight the benefits of another type of medium. With Lokmat, we adopted an interesting marketing mix of information sharing and brand advertising which helped the audience engagement and connect with the brand”
Mr. Nischad Salam, Manager, HR at Lokmat Media Pvt Limited said, “We appreciate the efforts put in by Vritti’s team to use innovative technology to create some excitement among our audience. The advertising campaign we have run with Vritti’s network has helped us increase our readership base for Lokmat Newspaper. We have witnessed an increased volume of sales at campaign locations along with good brand penetration and recall. We look forward to a sustained association with Vritti i-Media going forward.”
Vritti i-Media, an arm of Vritti Solutions, has introduced innovative media vehicles whose impact, reach and aptness allows companies to break the clutter and effectively market and advertise their products and services to Tier-2, Tier-3 cities and ‘media dark’ places in rural Maharashtra.
