Wunderman has today announced a two-pronged strategy, keeping in mind its focus on India emerging as a key market. Wunderman’s presence in India will now be through two entities:
- Rediffusion-Wunderman (previously called Wunderman India) and
- Wunderman International
After 12 years as Wunderman India, Wunderman India, a 100% subsidiary of Rediffusion – Y&R will now be known as Rediffusion – Wunderman, headed by Leroy Alvares based out of Mumbai. With over 90 people in offices in Mumbai, Delhi, Bangalore & Chennai, their key clients include Tata Motors, Kingfisher Airlines, Airtel, Birla Sun Life Insurance, Esprit, Accenture, TVS, ITBC, Allen Solly, Home Town and Which Right Choice.
Rediffusion-Wunderman would be focused on both domestic and global companies in India, while Wunderman International will be dedicated to only Wunderman’s global network clients.
Wunderman International is headed by Aditya Atri based out of Delhi. Wunderman International has over 100 employees, with offices in Delhi & Chennai. Key clients include Microsoft, Nokia & Ford.
Commenting on the two entities Daniel Morel, Global CEO and Chairman of Wunderman said, “Domestic and international clients don’t have the same requirements and keeping their specific needs in mind we are getting organized to match their expectations with the required skills and mindset within the two sister companies.”
Commenting on the development Diwan Arun Nanda, Chairman and Managing Director, Rediffusion – Y&R said, “I am happy to see our relationship and the Wunderman brand we built in India grow in strength and contribute strongly to both the local and global clients.”
Commenting on the name change, Mahesh Chauhan, Group CEO, Rediffusion – Y&R said, “The new architecture of the Rediffusion Group is based around client’s needs - of high-end specialization as well high levels of collaboration. The new name best exemplifies this new reality.”
Unveiling the new identity, Leroy Alvares, President, Rediffusion–Wunderman, said, “The Rediffusion–Wunderman name change comes at a perfect time in our scheme of things. We’ve been working backstage to beef up our team of experts and set up strong hubs basis our offering of Digital, Data and Direct solutions. We’re now ready to introduce the brand new Rediffusion–Wunderman to the world and take it by storm.”
About Rediffusion-Wunderman
Rediffusion-Wunderman creates impactful conversations between their clients and their customers. For 50 years, listening has been at the core of every campaign and vital to success. They believe strong, lifelong, profitable customer conversations result from getting the right people talking, in the right way, at the right time. They constantly look for deep customer insights and new and better ways to create these conversations.
Their global network spans 15 companies and 130+ offices in 55 countries. They have operated in India since the last 12 years as Wunderman India. They have an enviable roster of blue chip clients and expertise across every channel and discipline. As a result, Advertising Age ranks them the #1 marketing services network in the world and #4 on its digital agency list; the Cannes Lions International Advertising Festival recognized their work with the Direct Grand Prix two years in a row and Forrester Research acknowledges the depth of their capabilities. Wunderman, part of Young & Rubicam Brands, is a member of WPP (NASDAQ: WPPGY)
