Unveils 'Color-In-Office' series with the launch of 5 MFP and Printers, Makes color print affordable at Rs. 2/- per copy
Xerox India, a part of Xerox Corporation, ranked 148th on the Fortune 500 list, today unveiled five top of the line office products in the Printer & MFD category under the concept ‘Color-In-Office’ series. With this launch, Xerox has set a new benchmark by offering color printouts at the most economical industry price of Rs.2/- per print with the Xerox Solid Ink® 8860, besides offering a comprehensive range of color product portfolio.
The new products are targeted at Corporates, Large enterprises, SMEs, Advertising & Design houses where color has a growing usage. The launch of a wide range of affordable color products are aimed to help increase color penetration in the office segment in the A3 and A4 category.
The newly launched products include: Xerox WorkCentre 7232 (A3 MFD, 10 ppm Color & 30 ppm B&W), Xerox WorkCentre 7328 (A3 multifunctional device, 26 ppm for color and 28 ppm for B&W), Xerox WorkCentre 7655 (A3 color MFP, 40 ppm color 55 B&W), Xerox Phaser 6180 MFP (20 ppm color printing) and Xerox Phaser 8860 (30 ppm color printer) based on environment friendly Solid Ink® technology). The price of the new launched products ranges between Rs.1, 80, 000 - Rs. 10, 00, 000/-
Under the ‘Color-In-Office’ series, Xerox will offer more value proposition to its customers through buy back offers, finance schemes, ugradation and exchange offers. Xerox will also roll out an educational series on how color can increase productivity and enhance efficiency in the office.
One of the newly unveiled printers, the Xerox Phaser 8860 is in line with Xerox’s promise of delivering environmentally sustainable products and is based on wax based Solid Ink ® printing technology. Solid Ink® produces 90 percent less waste than laser printing and is Xerox’s patented technology to offer superior quality prints. It does not require synchronization and comes with lifetime components and a high duty cycle, giving it longer maintenance and an operating advantage over other printers.
Speaking at the launch, Mr. Andrew Horne, managing director, Xerox India Ltd, said, “Xerox has always stood for innovation and color is one of our four growth engines, where we will continue to innovate and set new industry benchmarks. The environment friendly Xerox patented Solid Ink® technology is a part of our Green IT initiative and is one of the reasons for reintroducing this technology in the market place. We are confident that our wide range of color products will provide an excellent opportunity for color customization and offer a competitive edge.”
Added Mr. Horne, “Globally, Color is already making its presence felt. As per Q2, 2008, color revenues were up by 11 percent and accounted for 40 percent of Xerox Corporation’s total revenue and 16 percent of total pages printed.”
Mr. Princy Bhatnagar, director, office business group, Xerox India Ltd, said, “Color is still at an adoption stage in the Indian market. However, in today’s competitive scenario enterprises are fast realizing the importance of color in office as it helps to make an immediate impression and breaks through the clutter. With color becoming more affordable with our Solid Ink ® technology, we are confident to grow the color usage in the office segment and open up new opportunities in segments like R&D, advertising agencies and fashion houses. With this launch, Xerox will be a formidable player in the A4 color segment while continuing to lead the A3 category.”
Added Mr. Bhatnagar, “The key roadblocks to the adoption of color are high running cost and total cost of ownership (TCO) of the product. Over the next 3 months, we will be rolling out 6 city road shows on educating enterprises and SMBs on the TCO of our offering and help them migrate to color.”
Commenting on the growth potential of the India color laser printer market, Mr. Shiladitya Sarkar, senior manager, peripherals and channels research practice, IDC India said, “The color laser printer (single-function and multi-function) segment saw a flat growth of 5% year-on-year (2007 over 2006) in unit shipment terms. However, IDC expects the Indian market to witness a faster adoption of color laser printers over the next two-three years with the market expected to grow at a 23% CAGR in unit shipment terms for the period 2007-2012.”
Notes to the editor: About the products
The Xerox Phaser 8860 is a color printer that is based on Xerox’s patented Solid Ink technology, an environment friendly printing technology that offers superior quality color prints at the cost of black and white. The printer offers printing speed of 30 ppm for both black and white as well as color. The first page out time for Xerox Phaser 8860 is 5 seconds. The printer’s True Adobe® PostScript® 3™ and automatic colour enhancement tools ensure that colour-intensive documents print reliably and accurately. Its built-in PANTONE® spot-colour correction tables ensure quick and easy PANTONE colour matching. Its PrintingScout® technology monitors the print projects and built-in security features like Secure Print keep the data safe. It provides continuous printer-status updates and changes device settings. It supports a duty cycle of 120,000 images/ month.
Xerox Phaser 8860
Xerox WorkCentre 7328
The Xerox WorkCentre 7328 is a multifunctional device that offers printing, copying, faxing, emailing and scanning features. It is a one-stop office solution with color scanning, scan to network, emailing and walk-up fax features. It prints at up to 28 ppm in black and white and 26 ppm in color and supports a duty cycle of 80,000 images/ month. The MFD has in-built advanced security features including Fax security, Secure Print, Image overwrite security, Password Protected PDF, Encrypted Disk Drive and Email and Print Channel via SSL/TLS Encryption, Secure Access. It has additional accounting features like Auditron – Xerox Standard Accounting – Copy, Print, Fax, Scan; Network Accounting (Business Partners); Color Access for copy and print via Active Directory.
Xerox WorkCentre 7232
The Xerox WorkCentre 7232 is an A4 multifunctional device that offers upto 30 ppm for black and white prints and 10 ppm for color prints. It provides exceptional print quality of 600 x 600 dpi x 4-bit print resolution. It can print outstanding office graphics and crisp text for professional results, page after page. Xerox exclusive ea-HG toner technology — with particles engineered to have uniform size and shape — gives the print enhanced image quality and increased toner yield. It has advanced scanning and faxing solutions that increase workflow options. The Xerox Extensible Interface Platform (EIP) technology enables a variety of applications thereby extending the power of your WorkCentre. Some of the in built security solutions include Secure print, Secure Fax, network authentication, IP address Filtering, Domain Filtering, Port Blocking, IPv6, 802.1x.
Xerox WorkCentre 7655
The Xerox WorkCentre 7655 multifunction device can handle the output volumes needed for document-intensive environments. It is easy to use and gives a competitive edge by adding high impact color to documents. It offers printing speeds of upto 55 pm for black and white and 40 ppm for color prints. High print quality of 2400 x 2400 dpi output resolution with 256 halftones gives the documents unmatched clarity and impact. The Emulsion Aggregate High-Grade toner delivers a professional glossy finish on documents where impact is the key. Trickle Charge Development (a Xerox innovation) maintains high image quality throughout the job. The MFD comes with advanced security features, namely Fax Security, Secure Print, Audit Log, Secure Workflows, 802.1x, SNMP V3, Network Authentication, Device Access Password Protection, IP Filtering, Disk Image Overwrite.
Xerox Phaser 6180 MFP
Xerox Phaser 6180 MFP offers printing, scanning, copying and faxing features and delivers fast printing, outstanding color quality and unmatched ease-of-use. It is equipped with Xerox exclusive ea-HG toner technology — with particles engineered to have uniform size and shape — gives the print enhanced image quality and increased toner yield. The printer offers high print quality of 600x 600x 4 dpi resolution. It offers printing speed of 20 ppm for color prints and 26 ppm for black and white prints. The first page out time is 10 seconds and its duty cycle is 60,000 pages per month. It offers multiple connectivity options, namely Ethernet, USB, parallel and optional wireless.
About Xerox India Limited
Xerox India Limited is a part of Xerox Corporation (NYSE: XRX), a Fortune 500 global document management company. Xerox India offers an array of innovative document solutions, services and systems - including color and black-and-white printers, digital multifunction devices and digital copiers - designed for offices and production-printing environments. It also offers associated supplies, software and support. The company’s vision is to implement a multi-channel coverage model based on market potential, separated by segment/industry that will allow Xerox to reach more customers at lower costs, with products that reflect market needs. The company has received ISO 9002 certification for its manufacturing and customer service support operations as well as ISO 14001 for complete environment management systems.
About Xerox Corporation
With sales of $17 billion, Xerox is the world’s largest technology and services Company specializing in document management. From desktop printers and multifunction office systems to high-speed color presses, outsourcing and digital imaging, we provide the industry’s broadest portfolio of document systems and services for businesses of any size.
