Offering customers a golden chance to meet John Abraham or Katrina Kaif.
As the much awaited Bollywood movie, ‘New York’, releases on June 26, 2009, Yatra.com, the leading online travel company, has rolled out an innovative promotional campaign – “See Din Mein Stars” that will offer a once -in -a -lifetime opportunity for its customers to meet one of their favorite Bollywood Stars - John Abraham or Katrina Kaif.
The two biggest things in India are cricket and Hindi Cinema. Yatra.com was the official travel partner for the Delhi Daredevils team and has now associated with the film New York. To get a chance to meet the stars, one needs to book one’s travel on Yatra.com between June 21st and July 9, 2009. As a plus, you could also get audio CDs & movie tickets of the film.
Speaking on this promotional offer, Nikhil Rungta, Head Marketing, Yatra.com, said, “Yatra.com is proud to be associated with one of the most eagerly awaited movies of the year. Hindi movies are a great way to connect with the Indian customer. Our association with the film ‘New York’ is a result of the fact that New York is a popular destination and we are a travel company, therefore, we see a great connect with our brand.
Speaking on the promotional tie-up, Rafiq Gangjee, VP - Marketing & Communications, Yash Raj Films, said, we are proud to be associated with yatra.com for our film New York. It is a strategic tie up as the name of the film and the business of yatra.com has a great connect. We are sure that this association would be a great success and we would look forward to such associations in future.
To communicate this promotion, yatra.com is doing complete 360 degree marketing. In support to television promotion, it is being promoted through print, online, e-marketing, mailers, SMS & much more. The TV commercial went live on June 21, 2009 and is being aired across popular channels.
A Yash Raj Films production, New York has been directed by Kabir Khan, produced by Aditya Chopra and releases on June 26th, 2009. The movie is a story of three friends in New York. New York stars John Abraham, Katrina Kaif, Neil Nitin Mukesh and Irrfan.
About Yatra.com
Yatra.com, rated as India’s No. 1 travel website by Juxt Consult - India Online Survey 2008 is a one-stop-shop for all travel needs. From air tickets to hotel rooms to holiday packages to car rentals, yatra.com has everything to service today's traveler. With yatra.com, you can book air tickets over the internet, through their 24x7 customer care centre, Yatra.com Holiday Lounges or by simply using your mobile phone. Yatra.com gives you an access to the best travel deals across a myriad of national and international destinations. It is one of the largest consolidators of hotels in India. Yatra.com provides reservation for 3,000 hotels across 250 destinations in India. Yatra.com also has international tie-ups with all the major international airlines and provides real time access to over 90,000 hotels across the world. All products at yatra.com come with a best price guarantee and an assurance of instant bookings. Currently yatra.com is doing average revenue of Rs 80 crores a month and a volume of more than 6,500 air tickets and 300+ hotel room nights per day.
