The "Incredible Tiffin" project by the Cuisine India Society launched here recently provides a tiffin packaged with local food for people outside the country, to help them get an idea of the choices of food available in India.
The project is part of the Tourism Ministry's popular "Incredible India" campaign that was launched initially to attract more foreign tourists and has now successfully established India as a high-end tourist destination.
"Food has much more pleasure, joy and happiness attached to it rather than any other art form. Indian cuisine reflects spirit of India. When we have such wide varieties of exquisite cuisines to offer then why not let our tourists nurture a life long passion for Indian food," says Anil Rajput, Senior Vice President, ITC Maurya which hosted the project launch inaugurated by Tourism Minster, Subodh Kant Sahay here.
"We got food experts like Manisha Bhasin, Pushpesh Pant, Narendra Bhui and Gautam Anand who have done a wonderful job in providing a package 'tiffin' which will not only spread awareness about Indian food but will make them fall for it," says Rajput. MORE
