Formally launching the campaign yesterday, Chiranjeevi, said "there is a paradigm shift in the campaign - Find What You Seek. "
"Tourists from world over can find the destination or product of desire in India. Let it be heritage sites, forts, beaches, backwaters, lakes, mountains, adventure, wildlife, culture, festivals, medical, wellness, religion or shopping," he said.
He noted that India offered something for everyone.
"That is why we are proud to say that India is an incredible destination with range of products as nowhere else. It is truly in India, you will find what you are seeking," he said.
He said efforts are on to encourage domestic tourism and promote lesser known destinations.
