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10 years on, BOTOX is more popular, more acceptable

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Press Trust of India New Delhi

A decade later there are many converts who have made the procedure to remove the frowns a regular feature of their lives.

The injectable treatment, that was originally used to treat eye spasms, was first found helpful in treating forehead wrinkles by Canadian ophthalmologist Jean Carruthers in 1987.

On April 15, 2002, Botox Cosmetic was finally approved by the Food and Drug Administration.

In India, Botox was approved for the treatment of hyper kinetic facial lines like glabellar lines -- lines that appear between the eye brows when you frown -- in 2006.

While celebrities and high-end people were the first to embrace the procedure, it has over the years become more acceptable among a cross-section of people -- men and women.

 

"When Botox came to India, only the high-end people used to undergo facial correction procedures. But now, the economic structure, and age group do not limit our footfall. Even college goers come to us in a bid to get the perfect features," says Dr Jamuna Pai, a Mumbai-based leading cosmetologist.

Pai, who pioneered BOTOX procedures in the Indian market has closely observed its growth as a non-surgical procedure over the last 10 years, and believes it has virtually changed the face of medical aesthetic treatments in a world obessed with youth and beauty. More PTI WAJ

  

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First Published: Apr 29 2012 | 4:45 PM IST

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