American author-illustrator Jeff Kinney has come out with the tenth book of the "Diary of a Wimpy Kid" series in which main character Greg Heffley starts a new school year and faces a challenge he never could've imagined.
In "Diary of a Wimpy Kid: Old School", Kinney brings the series back to its roots.
Life was better in the old days. Or was it? That's the question middle-school weakling Heffley is asking, as his town voluntarily unplugs and goes electronics-free. But modern life has its conveniences, and Greg isn't cut out for an old-fashioned world.
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According to Kinney, the most surprising thing about "Diary of a Wimpy Kid" has been how children of different cultures around the world have embraced Greg Heffley.
"For the tenth book, I wanted to bring things back to basics," says Kinney on the dramatic choice of black for the book cover.
"And nothing says 'Old School' for a cartoonist more than black, the colour of ink," he adds.
Published by Puffin Books, "Diary of a Wimpy Kid: Old School" hit the bookstores in more than 90 countries today, including in India.