A two-day tourism and culture festival began today in the picturesque Bhaderwah town in Jammu and Kashmir as authorities revealed a record footfall of over four lakh tourists in the mountainous region this year.
The festival, aimed at promoting tourism, was inaugurated by minister of state for tourism Priya Sethi and attracted a large number of people who enjoyed the colourful programmes presented by various groups, Chief Executive Officer of Bhaderwah Development Authority (BDA), Bal Krishan said.
Known as 'mini-Kashmir' due to its resemblance to the 'paradise on earth', Bhaderwah in Doda district attracted a record number of four lakh tourists this year.
He said the figure of tourist arrivals, mostly domestic including pilgrims, touched 1.77 lakh in 2014 followed by 2.23 lakh in 2015 and 2.27 lakh in 2016.
Disclaimer: No Business Standard Journalist was involved in creation of this content
