2mpower Health Management Services today launched GetActive tapp, a personal health and activity tracker, priced at Rs 4,999.
GetActive tapp, an indigenously developed and designed product, follows WHO guidelines to benchmark individual activity levels, company officials said.
It tracks daily physical activity like steps taken in a day, calories burnt, distance covered in 'km', and non-sedentary time spent.
The product uses Bluetooth Low Energy (BLE) to communicate automatically with mobile phones and is available for sale exclusively on Myntra, they added.
"We believe that when fitness is fun and non-regimental, it is more willingly accepted. Hence, our platform is designed towards high engagement through competition, challenge & rewards within the GetActive community", company's founder and CEO Mohammed Hussain Naseem said.
"Currently we have 15,000 users who have become our advocates. Our goal is to increase this number to 100,000 with the launch of the app", he added.
Myntra's Chief Operating Officer Ganesh Subramanian said, "Sports and fitness being a large category with Myntra, is a clear indication of fitness conscious young India. Wearables are one such category which has been getting an extremely encouraging response from our customer segment.
