Sneaker aficionados can now look forward to a limited edition shoe by Reebok Classic, which today announced the global launch of new range in collaboration with 5-time Grammy winning US rapper Kenrick Lamar.
With only 50 pairs available in India, the 'Reebok Classic X Kendrick Lamar' shoe has been designed by streetwear designer Ian Pale.
Having led the field at one of this year's biggest music award shows with 11 nominations, Kendrick is one of the most iconic names in the current global music scene.
The typically streamlined, understated sneaker is updated with a longitudinal seam running down the sneaker's upper, tongue and heel, which stands out with thick, raised stitching.
"With this launch, Reebok Classic continues its collaboration with multi-platinum selling Top Dawg Entertainment artist Kendrick Lamar. He is one of the most prolific artist today and is recognized across the globe for the authenticity and originality of his music," Silvia Tallon, Senior Marketing Director, Reebok India, said.
While it is the third capsule of the shoe brand with Lamar, it is the first time in India that celebrates one of the brand's most iconic sneakers, the Classic Leather. "Through this collaboration we are committed to pushing the boundaries of fusing music and sneaker culture in the life of our consumers," Tallon said.
Priced at Rs 12,999, the shoes are also available to consumers for pre-booking starting June 24 at Koovs.Com.
