The jewellers in Gujarat expect around 500 kg of gold jewellery to be sold across the state today.
"We expect sales of 500 kg of gold jewellery across Gujarat on this auspicious day, which includes buying from nearly 15,000 small and big jewellers' outlets spread across the state," president of the Gujarat Jewellery Association Zaveri Lal said.
The gold prices have cooled down marginally say by Rs 500 per 10 grams from the highs of Rs 29,600 (per 10 grams) last week, which has also pushed sales from the showrooms, he said.
The festival of Akshay Tritiya is considered an auspicious day according to the Hindu mythology for buying the precious metal. It is widely believed that any new venture or asset creation on this day brings good luck and prosperity.
Some leading brands also announced a slew of schemes to attract consumers, which include monthly investment scheme, and offered rebate on jewellery making.
Jewellery traders here said that buying remained brisk throughout the day, especially during the 'mahurat' period beginning afternoon and lasting till early evening, defying the global cues which usually set the trend for the domestic markets.
"Sales have been brisk so far. We expect in next one and a half day around 80 kg of gold jewellery shall be sold alone from showrooms in Ahmedabad, as mahurat period shall be on tomorrow also," secretary Ahmedabad Jewellery Association Haru Zaveri said. (More) PTI VKB VJA PD NP
