Tourism Ministry is launching a new campaign to promote the virgin peaks of Himalayas and make India a favoured tourist destination during lean summer season.
Tourism Minister K Chiranjevi will launch the campaign - 777 days of Incredible Indian Himalayas - on September 27, the World Tourism Day.
The campaign aims to attract more foreign tourists during the lean summer season and at the same time reminding the world that a major part of the Himalayan range is in India, a senior Tourism Ministry official said today.
Adventure Tour Operators Association of India (ATOAI) is collaborating with the ministry in the campaign and has designed special adventure programmes for 777 days starting from September 27.
While in the winters, Himalayas offer a great variety of adventure sports such as skiing, in summers, tourists can enjoy expeditions in the Himalayan mountain range like white water rafting and also adventure sports such as mountain trekking.
The ATOAI has come forward to organise trekking, river rafting, Himalayan run, mountain and bike events as part of this campaign.
The campaign involves six Himalayan states including Jammu and Kashmir, Himachal Pradesh, Uttarakhand, West Bengal, Sikkim and Arunachal Pradesh.
