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Myntra.com, India's leading online fashion retailer, today said that 90% of its traffic is being generated through mobile devices.
It said close to 85% of this traffic is driven by Android, iOS and Windows platforms, and interestingly, over 50% of the mobile traffic is coming from Tier II & III cities.
Referring to a recent study which ranked India second in consumers accessing the Internet for online shopping through mobile devices, just after China, Myntra in a release said with over 150 million smartphone users as of 2014, and penetration of mobile phones expected to reach 45% with whopping 520 million users by 2020, mobile is radically transforming consumer's shopping behaviour.
Myntra said it launched its mobile app in May 2014 and within a short span of nine months, it has become one of the fastest growing shopping apps with over six million installs.
It is ranked No 1 among fashion shopping apps in India with a positive rating of 4.0 on the android app store, the company added.
