Official sources told PTI that though 'Satyameva Jayate' was supposed to be telecast on private entertainment channel Star Plus on Sunday, Aamir, 47, wanted a larger audience.
Consequently talks were held with Prasar Bharati for the show to be simulcast on the Doordarshan platform along with its telecast on 'Star Plus'.
"This is for the first time that an entertainment programme of this kind will be shown at the same time by Doordarshan and a private entertainment channel. Earlier simulcasting was restricted to sport events only," said a senior official.
While sharing the programme content brings wider publicity and a bigger audience for the show, it has also set Prasar Bharati's cash registers ringing.
"Normally, the time period 11 am on Sunday is a dead slot for Doordarshan, but the Aamir Khan show has meant that advertisement slots will bring in a revenue of around Rs 1 crore," the official added. PTI ADS BK
